Student Worker - Advertising Operations Coordinator AY27

Waco, TX (On-site)

Salary Not AvailableIntern/New GradPart time

Posted 3 months ago

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Job Summary

Drive advertising operations for Baylor Lariat by coordinating ad scheduling, tracking production, and delivering accurate client-ready metrics.

  • Own day-to-day ad scheduling and production tracking to keep campaigns on track.
  • Must-have: strong organizational skills and basic Google Workspace experience.
  • Standout: ability to coordinate with sales and operations to surface client-ready metrics.

Job Description

Responsibilities

  • The Advertising Operations Coordinator supports the daily workflow of the Baylor Lariat advertising office by coordinating ad scheduling, monitoring production progress, and ensuring client-ready advertising metrics are accurate and accessible.
  • This role also conducts prospecting outreach to identify potential advertisers and expand the Lariat2s client base.
  • The assistant maintains the advertising inbox, prepares weekly internal presentations, and collaborates with the Digital Operations Assistant and student sales manager to keep campaigns organized, deadlines on track, and communication flowing smoothly across the team.
  • Prospects new and potential advertising clients for Lariat sales team (no sales required)
  • Coordinate with sales team and digital operations assistant to ensure advertising metrics are available for clients
  • Monitor accurate scheduling and production of advertising
  • Clean out Lariat advertising inbox daily
  • Monitor Sales goals, deadlines and look for sales team blind spots in production
  • Create marketing emails to promote advertising opportunities with clients
  • Present PowerPoint weekly to review sales quotas, advertising concerns and successes

Requirements

  • 12 hours per week
  • Fall/Spring length of employment
  • Basic written and verbal communication skills
  • Familiarity with common computer programs and digital tools
  • Ability to stay organized and manage tasks efficiently
  • Basic experience using Google Workspace (Docs, Sheets, Slides, Email)
  • Willingness to learn and assist with creating simple presentations
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Baylor University

Baylor University, a private Christian university and a nationally ranked research institution, provides a vibrant campus community for more than 20,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship.

Founded in 2012
Waco, Texas, USA
8.4K employees (529 in marketing)

Traffic Signals

Monthly Visitors
2.8M
Monthly Google Ads Budget
$154K
Traffic Source Mix
Search
42.1%
Direct
52.8%
Referral
4%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~8.4K

Marketing Team

Marketing Team Size
414 (5% of company)
Median Career Experience
11.5 years
Median Tenure
6.9 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$1.5M
Last Raise
$1.5M
Grant, 5 years ago

Funding History

  • Sep 2020
    Grant • $1.5M

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