Student Marketing Director at Follett Corporation | Tallahassee, FL

Follett Corporation

Student Marketing Director

Tallahassee, FL (Remote)

Salary Not AvailableIntern/New GradPart time

Posted 5 months ago

Top 1% of applicants do these two things.

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Job Summary

The role focuses on local social media and campus-store marketing, including content creation, campaigns, and partnerships to drive store traffic. It emphasizes collaboration with the Senior Social Media Manager and cross-campus stakeholders, plus performance tracking and event-based activities. The position requires student enrollment, flexible hours, and strong communication and organizational skills.

Job Description

Responsibilities

Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc.).
Execute on guidance provided by the Senior Social Media Manager.
Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.
Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish meaningful connections and drive traffic to the store.
Meet regularly with the Senior Social Media Manager on campaigns, social media best practices, etc.
Respond to customer service inquiries on social media and through the website.
Engage university administrators to support and drive traffic to the Campus Store.

Requirements

Applicants must be enrolled as students at the university where this position is being offered.
Sophomore or Junior.
Applicants must be able to work 20 hours a week.
Creative thinker with a keen eye for engaging content.
Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment.
Up-to-date knowledge of social media trends, algorithms, and best practices.
Self-starter who takes the initiative.
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Able to build and present reports on your efforts that show an evaluation of your performance and provide leadership with the ability to track results.