Responsibilities

• Brand positioning, narrative development, and strategic frameworks
• Translating brand strategy into experiential concepts and live moments
• Designing and shaping programming (events, content series, cultural activations, partnerships)
• Developing integrated campaigns that connect brand, audience, and environment
• Audience insight and cultural trend analysis
• Collaborating with creative, production, and partnership teams to bring ideas to life
• Ensuring strategic consistency across physical, digital, and hybrid experiences

Preferred

• Think like brand strategists but naturally extend into experience and activation
• Understand how strategy translates into real-world engagement
• Are fluent in both big-picture thinking and executional detail
• Have a strong point of view on culture, audiences, and storytelling
• Can bridge strategy, creative, and production teams effectively
• Thrive in fast-moving, collaborative environments