Responsibilities

• Proactively identify and evaluate opportunities within the US diagnostic and wellness markets, including potential B2B partnerships, D2C channels, and new clinical verticals.
• Structure and test business hypotheses. Draft comprehensive business plans and executive-level presentations (PPT) to secure internal buy-in for new strategic initiatives.
• Build and maintain dynamic, multi-year financial models and scenario analyses to support C-suite in forecasting revenue, evaluating unit economics, and assessing the ROI of new initiatives.
• Architect and pilot comprehensive Go-To-Market strategies for new laboratory offerings (e.g., Women's Health, STI/UTI bundles), defining pricing, positioning, and launch timelines.
• Continuously monitor the US diagnostic, telehealth, and Femtech markets. Track competitor pricing, M&A activity, product launches, and regulatory shifts to keep the executive team ahead of market curves.
• Act as the primary strategic liaison between the Gardena-based US operations and the Korean headquarters. Ensure localized US strategies seamlessly align with global corporate objectives and technical capabilities.
• Effectively communicate and manage deliverables across different time zones, displaying high cultural agility and a collaborative, solution-oriented mindset.
• Create and build ad-hoc analyses, including special projects at the request of senior management.

Requirements

• Bachelor’s Degree preferred in Business, Finance, Marketing or related field of study or equivalent work experience.
• Advanced expertise in Excel (financial modeling) and PowerPoint (strategic storytelling).
• Must be a self-starter who is proactive, takes full responsibility for outcomes, and meets tight deadlines.
• Exceptional verbal and written communication skills with the ability to bridge different professional cultures.
• Ability to adapt to a fast-paced and evolving work environment
• Displays natural curiosity, with a strong desire to learn and solve complex problems; can identify patterns and ‘connect the dots’ to drive successful outcomes with high impact.
• Experience collaborating with internal and external stakeholders at all levels of a company.
• Must be able to work on-site in our Gardena laboratory/office.

Nice to Have

• 2 or more years of relevant experience in strategy, consulting, business development, or marketing.
• Experience or interest in the healthcare/biotech/diagnostic laboratory industry.
• Bilingual (English/Korean) is preferred to facilitate communication with HQ, but not required.

Benefits

• Health, Vision, Dental, and Life Insurance.
• 401(k) retirement savings plan with up to 4% matching
• Paid vacation and sick time-off
• Paid holidays
• Flexible spending account