Strategy Manager

New York City, NY (Hybrid)

$75K/yr – $115K/yrMid Level3+ years expFull time

Posted 8 days ago

Job Summary

Own and shape shopper marketing programs by researching consumer behavior, developing data-driven strategy, and translating insights into activations.

  • Define shopper-centric approaches and guide research interpretation
  • Write stories that sell activation plans to clients

Job Description

Responsibilities

  • Deep research and exploration of consumer, shopper, category and retail industry against client briefs both with access to proprietary research tools and web-based scholarly and trend reports
  • Development of data-driven strategy for shopper marketing and category re-invention briefs
  • Write compelling stories that contextualize data and sell our activation plans, creative ideas and design thinking to key clients
  • Define shopper-centric approaches to projects, providing direction on research interpretation, meaning and application
  • Assist design teams in brainstorming sessions when necessary, to ensure the core ideas are drawn through to execution
  • Gaining deeper understanding of retail behavior through channel, as well as shopper and brand research

Requirements

  • 3+ years of marketing experience, preferably in a Strategy or Planning role
  • Strong understanding of shopper marketing, retailer dynamics and execution
  • Familiarity with retailer ecosystems and shopper marketing execution tactics
  • Sound understanding of consumer insights, and qualitative/quantitative research
  • A love for uncovering ‘the why’ behind every turn
  • Proven ability to multitask in a tight deadline environment, performing well under pressure
  • A hunger for growth and infinite curiosity that fuels continuous learning
  • Proficiency in PowerPoint and Google Suite would be advantageous
  • Genuine love for the retail industry, and a passion for understanding why and how people shop
  • Comfortable working with clients and cross functional teams

Benefits

  • Unlimited PTO
  • Medical, Dental, Vision (with an option for free medical care!)
  • 401K with a % match
  • Various maternity/paternity leave options
  • Fully funded disability and life insurance options
  • Headspace subscription
  • Wellness Stipend
  • and more....

Barrows

The retail experience company. We harness the energy of our people,the quality of our products, and thespirit of our organization to createtransformative retail experiencesaround the world.Our team of analysts, designers, makers and experts specialise in retail experience design, connecting physical and digital stores, category transformation, shopper marketing and display design.As the retail landscape evolves, our continued mission is to move retail forward.

Founded in 1990
New York, New York, USA
604 employees (141 in marketing)

Salaries

Posted range

$75K/yr – $115K/yr

Taken straight from the job posting.

See all Barrows salaries

Marketing Team

Marketing Team Size
25 (4% of company)
Median Tenure
0.3 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Undisclosed, 14 years ago

Traffic Signals

Monthly Visitors
8.7K
Traffic Source Mix
Search
49.1%
Direct
32.8%
Referral
7%
Social
9.7%
Paid
1.4%

Headcount Trend

Current headcount: ~604

Strategy Manager

Barrows · New York City, NY · Hybrid