Responsibilities

• Acts as a strategic partner across the client portfolio, working with senior teams to identify opportunities for involvement across clients of varying scale.
• Attends relevant client meetings to provide insight, conclusions and opportunities that meet client objectives and business needs.
• Translate client briefs into integrated, culturally relevant strategies that go beyond traditional PR outputs
• Develop idea-led responses that connect communications with brand, experience, content and wider campaign activity
• Identify opportunities for brands to show up in culture in a way that feels distinctive and relevant
• Proactively shares key insights and information to support ongoing strategic inspiration for clients.
• Lead on identifying cultural trends, behaviours and shifts relevant to client brands
• Develop proactive, unprovoked ideas rooted in culture, not just media opportunity
• Bring a strong understanding of how audiences engage with brands across multiple channels
• Contribute to shaping more integrated (IMC) approaches across the business