Strategy Director at McCANN New York | New York, USA | $145K/yr – $165K/yr

McCANN New York

Strategy Director

New York, USA (Hybrid)

$145K/yr – $165K/yrDirector/Executive6+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic brand work and culture-forward storytelling across multiple brands, with 6-8+ years agency experience and strong storytelling; collaborative with creative and account leads; ready to mentor a growing team.

Own development of strategic initiatives across brands to fuel client progress
Must-have: 6-8+ years of agency experience and storytelling mastery
Standout: Integrated approach with Truth Central, McCann Content Studio, and mentorship of a diverse team

Job Description

Responsibilities

Develop strategies and major market initiatives for a variety of brands across a portfolio: you are able to‘land the plane’ and develop succinct, sharp strategic insights and stories.
Stay on top of the business and cultural context around your brand (s), proactively coming to the table with challenges, opportunities and solutions
Contribute to the agency creative acceleration process: uncovering relevant data (consumer, cultural, category) that could be fueled for client business progress.
Infuse your brand, digital, social, comms, data and experiential expertise into the briefing process to keep the brand at the forefront of culture.
Be well versed in social platforms and exhibit an understanding of the consumer cultures that fuel them.
Partner with your counterparts in Creative and Business Leadership, inspiring fresh, original ideas that are rooted in culture, and in human and business insight.
Be adept at giving constructive creative feedback to ensure ideas breakthrough and are mapped to business and commercial opportunity, audience insight and impact.
Develop relationships with counterparts in Business Leadership, Growth and with Clients, to drive business forward, stewarding creative ideas from theory to reality.
Integrated approach via a range of tools and practices including Truth Central, Truth 2 Impact, McCann Content Studio and the Audience and Connections Practice.
Embrace the role as manager and mentor: invest in the growth of your team and adapt development approach so that a diverse group of strategists can learn to grow, thrive and drive our business for today and tomorrow.

Requirements

6 to 8+ years of relevant experience required, including previous agency experience
Bachelor’s degree in a relevant area required (not necessarily advertising)
Mastery of storytelling and presenting
Culturally plugged in; nimble, inspired and scrappy gatherer of information

Preferred

Experience collaborating with partner agencies and clients across Creative and Account Management
Ability to land a story with ease and command a room as a strong storyteller
Collaborative with creative and account management leads, with partner agencies and clients
Versatile in modern strategy principles: creative, audience and business

Benefits

Competitive insurance coverage, inclusive of medical, dental, and vision
Time Well Taken: paid time off to take personal/vacation time off
80 hours of Paid Sick Time per calendar year
21 paid Company Holidays
Access to Spark, a learning and skill platform for growth and development
401k Retirement with 6% employer matching
Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks
Wellness resources, including free access to Headspace
Conscious Inclusion initiative and related diversity commitments

McCANN New York

We build brands that move people and markets through the radical creativity of Truth Well ToldTM.We don’t make campaigns, we build brands. We don’t follow trends, we uncover enduring human truths. That has been the promise of Truth Well Told since our founding in 1912 – a promise we renew every day as an iconic brand that builds the world’s most iconic brands through finding the truth and telling it well.Truth Well Told unites our 10,000+ people across 100+ countries, as does our commitment to Conscious Inclusion, which upholds the highest standards of bravery, integrity and generosity. Named one of the World's Most Innovative Companies by Fast Company in 2025 and 2024, McCann was the most awarded agency at Cannes Lions 2023 and ranked Most Effective Agency Network by the Global Effie Index 2023, 2022, 2021, 2020 and 2019.

Founded in 1902

New York, New York, USA

370 employees (156 in marketing)

www.mccannny.com