Strategy Director, E-Commerce at Propelis | USA | $140K/yr – $150K/yr

Propelis

Strategy Director, E-Commerce

USA (Remote)

$140K/yr – $150K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-functional eCommerce content strategy and optimization for retailers and DTC, translating data into performance-ready roadmaps.

Must-have: 5-8 years in eCommerce content strategy with deep retailer platform knowledge.
Standout: Ownership of end-to-end content strategy and measurable KPI impact across ecosystems.
Standout: Experience with tools like Helium 10, Salsify, or Profitero for quick performance visibility.

Job Description

Responsibilities

Serve as a strategic partner to client teams—turning business goals into actionable eCommerce content strategies
Lead digital shelf and SEO-driven content strategy across key retailers and DTC platforms
Build frameworks that define what “best-in-class” looks like across PDPs and brand storefronts
Translate data and insights into performance-boosting content strategies and roadmaps
Lead client presentations and work sessions to align on strategy and measure progress
Guide copy and creative teams with content best practices across Amazon, Walmart, Target, and other retailers
Audit content regularly to identify opportunities for optimization or syndication
Recommend content variations and enhancements tailored to platform algorithms, requirements, capabilities and shopper behavior
Stay ahead of algorithm changes, retailer updates, and eCommerce trends
Partner with insights teams to analyze content health, SEO performance, and retail KPIs

Requirements

5-8 years of eCommerce experience in content strategy, digital shelf optimization, or performance marketing
Deep knowledge of major retailer platforms (Amazon, Walmart, Target, etc.), SEO, PDP strategy, and content syndication tools
Experience with platforms like Helium 10, Walmart Connect, Amazon Ads / Vendor Central, Profitero, Stackline, Salsify, Vizit, or similar
Experience translating insights into action—from audits to optimization roadmaps
Strong communicator and presenter who can simplify the complex and align stakeholders
Highly collaborative and proactive, with experience partnering across creative, copy, insights, and client service teams
Understanding of retailer and google algorithms
Expertise in industry best practices and a proactive approach to incorporating new techniques and tools into content strategies
Experience developing omnichannel comms plans that include ecommerce and retail conversion
Strong understanding of major retail media platforms - Amazon and Walmart

Benefits

Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.

Propelis

The businesses of SGS & Co and SGK have united to form Propelis, a go-to-market ecosystem that enables marketers to move their brands forward with greater speed, clarity, and confidence. Our broad range of integrated solutions include brand creative, packaging, print solutions, branded environments, and content production. Services are delivered through our family of brands: SGX, Marks, Equator, Collide, and 5Flow. With a combined legacy spanning more than 150 years, Propelis commences operations with 10,000 employees in 30+ countries, nearly $1 billion in annual sales, and a diverse client base of over 2,000 leading companies.

318 employees (79 in marketing)

propelis.com