Responsibilities

• Lead high-impact brand strategy engagements across Invisible Dynamics' client portfolio, working directly with CEOs, CMOs, and senior brand leadership.
• Shape and oversee the development of brand strategies that are rigorous, creatively inspired, and commercially grounded.
• Act as a senior strategic partner to clients—guiding decision-making, challenging assumptions, and helping translate brand ambition into actionable direction.
• Lead the capture, synthesis, and interpretation of cultural, consumer, competitive, and category insight to ground brand strategy in evidence and logic.
• Work across multiple data sources and platforms to inform strategic thinking, maintaining a platform-agnostic and critically discerning mindset.
• Conduct and oversee stakeholder interviews, triangulating perspectives into coherent and defensible strategic conclusions.
• Apply structured, logical thinking to ambiguous brand challenges, ensuring all recommendations are independently defensible.
• Partner with analysts and research partners where deeper quantitative or primary research is required.
• Play an active role in defining and evolving Invisible Dynamics' proprietary brand strategy IP, frameworks, and methodologies.
• Contribute to the development of scalable strategic products and tools, including brand measurement platforms, insight tools, and future-facing strategic capabilities.

Requirements

• 8+ years of experience as a senior brand strategist.
• A strong track record of leading complex brand engagements within a consulting or agency environment.
• A clear point of view on what great brand strategy looks like.
• You combine analytical rigor with creative imagination—and you are as comfortable shaping proprietary frameworks as you are inspiring a client with a bold brand vision.
• A proven leader of brand strategy engagements within a top-tier brand consultancy, with experience working across a range of categories and brand context.
• Deep expert in brand strategy—fluent across identifying the opportunity, defining the brand foundations—including positioning, architecture, identity strategy—with the ability to define and defend a distinctive point of view.
• Experienced leading client relationships at a senior level, with the confidence to challenge, advise, and guide CEOs, CMOs, and brand leaders.
• A sophisticated insight practitioner, comfortable working across cultural, consumer, competitive, and category inputs to surface non-obvious opportunities and ground strategy in logic.
• Excited by the intersection of brand strategy and business strategy—able to connect brand thinking to commercial outcomes, growth levers, and organizational realities.
• Experienced contributing to or building strategic methodologies, frameworks, and IP within an agency or consultancy environment.

Nice to have

• Figma proficiency strongly preferred

Benefits

• medical, dental, vision, life insurance and unlimited PTO.