Responsibilities

• Owns the day-to-day voice and community of assigned brands, with a finger on the pulse of culture and social platforms
• Personally manages 1:1 community moderation, response, and opportunistic social listening across assigned brand profiles
• Quickly identifies emerging social and cultural trends (e.g., meme culture, clipping) and assesses fit for the brand's voice and audience
• Creates native content in partnership with Creative's direction — translating a trend into something that feels authentic to the platform and the brand, rather than simply relabeling the trend with a product or logo
• Leads day-to-day QA, publishing, and trafficking for organic and paid social
• Builds and manages content calendars that balance multiple brand priorities, talent partnerships, and workstreams
• Partners with a roster of UGC Creators reviewing asset submissions, providing feedback, and publishing on brand-owned channels
• Publishes content in real-time from events by monitoring for brand tags, mentions, and collab requests. Publishes content provided by on-the-ground Creators representing the brand at priority and tentpole campaign events
• Develops always-on organic social content calendars across Meta, TikTok, Pinterest, X, and YouTube
• Collaborates with paid teams on briefings, asset production and selection, and trafficking

Requirements

• Minimum 3 years of experience in social media strategy, content, or community management, with required agency experience personally managing brand social media profiles (not solely overseeing or reporting on social — hands-on ownership of posting, community response, and day-to-day account management)
• Demonstrated experience building and maintaining social content calendars across multiple platforms (TikTok, Meta, Pinterest, YouTube, X) for more than one brand priority, talent partnership, or workstream simultaneously
• A track record of spotting and translating cultural and social trends (e.g., meme culture, clipping) into brand-right content, rather than replicating a trend with a product or logo bolted on
• Highly detail-oriented, with the ability to retain and apply client feedback, brand guidelines, and creative preferences across projects over time
• Strong working knowledge of platform best practices, native content formats, and community moderation standards
• Excellent written and verbal communication skills; comfortable presenting content recommendations internally and to clients
• NOTE: Candidates will be asked to complete a sample content calendar exercise as part of the interview process that balances multiple brand priorities and demonstrates creative direction on content types and platform best practices.