Responsibilities

• Develop and support the execution of comprehensive retail media strategies that align with business objectives and drive revenue growth for clients
• Lead and mentor a junior team members
• Collaborate with cross-functional teams to integrate media plans across all channels, including paid search, social media, display advertising, and e-commerce
• Partner with Shopper Strategy, to inform campaign strategies and recommendations
• Maintain relationships with media partners and negotiate media buys to maximize ROI
• Provide regular reporting to clients on campaigns performance, pacing, and include optimization recommendations
• Stay up-to-date on industry trends and best practices in retail media activation - growing expertise and refreshing certifications and training courses as able
• Help educate and inform agency colleagues on all things digital and provide POVs to clients as well
• Act as a thought leader, providing guidance and recommendations to internal teams on retail media activation strategies

Requirements

• Bachelor's degree in marketing, advertising, business, or a related field; equivalent experience may be substituted.
• 3+ years of professional experience working in retail media strategy including paid search, social media, display advertising, and ecommerce, preferably in an advertising agency environment.
• Prior experience leading the development, execution, and evolution of shopper and retail marketing campaigns for CPG brands.
• Strong knowledge of retail media and integrated commerce including key retail media networks and third-party commerce media partners.
• Understanding of key components of CPG and retailer relationships including Joint Business Planning, Top to Tops, and Channel and Category Strategies.
• Experience working HOK in display, social, search platforms, and retail media networks.
• Strong analytical skills with the ability to translate client business challenges into strategic, data-driven retail media plans and optimizations.
• A creative problem-solver who is adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.
• A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.
• Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities.

Preferred

• Prior experience mentoring more junior team members preferred.

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days,
• - Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements