Responsibilities

• Participate in campaign development, deployment tactics, and proactive strategic paid media planning.
• Performing qualitative market research and directing quantitative research when required.
• Work with clients to develop performance marketing strategies to reach their wider company objectives.
• Able to lead strategic discussions and provide clear recommendations and documents with minimal direction or supervision. Able to present internally and to clients with confidence and clarity.
• Demonstrate a good understanding of paid marketing practices on Meta, TikTok, Google and other platforms.
• Work closely with media buyers, accounts teams and external agencies to ensure smooth campaign execution, which includes client onboarding, budget pacing, campaign monitoring and traffic sheet development.
• Exhibit effective project management skills working closely with team to prepare reports for clients as needed in relations to ongoing campaigns.
• Effectively work within account budget parameters and assist with budget management.
• Writing is clear and succinct.
• Experience creating Paid Media Playbooks and Paid Media best practice protocols.

Requirements

• Minimum of 3-5 years of professional experience with paid media strategy and/or execution, and social media platforms.
• Experience and a deep understanding of paid media practices on Instagram, TikTok, Facebook, LinkedIn, Youtube, and Twitter.
• Experience and familiarity with Paid Search and Programmatic advertising.
• Ability to translate direction from internal leadership and external clients into paid media strategies and deliverables.
• Strong presentation skills, confident speaker, with the ability to tactfully manage client relations; balanced with an eagerness to learn and humility with your craft.
• Ability and experience in developing and executing successful client campaigns.
• Ability to seek constant improvement and fill gaps to ultimately deliver best results to our clients.
• Responsive and available to meet the demands of clients across multiple time zones.
• Proficiency with ad management platforms and paid media analytical tools.