Responsibilities

• Conduct research and analyze data to uncover consumer insights, cultural trends, and competitive insights.
• Partner with data strategists to synthesize qualitative and quantitative insights into clear takeaways.
• Develop strategic deliverables such as competitive studies, audience personas, and creative briefs.
• Contribute to integrated marketing strategies, ensuring brand messaging is impactful at every touchpoint.
• Support creative development by providing strong strategic thinking and creative inspiration.
• Assist in campaign measurement and performance analysis, refining strategies based on results.
• Manage multiple workstreams simultaneously, ensuring seamless execution of strategic initiatives.
• Collaborate with cross-functional teams to ensure alignment across media, creative, and production.
• Stay ahead of cultural shifts and emerging trends, sharing findings that can inspire new opportunities.
• Present insights and recommendations in a compelling, story-driven manner to internal teams and clients.