Responsibilities

• Partner Onboarding & Readiness
• - Support coordination of partner onboarding requirements
• - Ensure partners are ready to participate in co-sell and marketing execution
• Targeting & Account Planning
• - Develop and validate target account lists aligned to the customer segment
• - Facilitate joint marketing planning and account mapping between AWS and partners
• Marketing Activation & Asset Development
• - Assess if partners have a Field Ready Kits and campaign assets aligned to target accounts or segments
• - Support the partner finding an agency to develop relevant content is unavailable
• - Ensure messaging reflects specific use cases and workloads relevant to the segment

Requirements

• Bachelor’s Degree or equivalent work experience preferred.
• 5+ years’ experience working in a consultative Marketing role.
• Experience in the technology sector—preferably in software, data or cloud—partner/channel marketing, and/or account management. Experience as an SDR will be considered.
• Comfort and familiarity serving as a marketing subject matter expert that can coach and nurture marketing planning AND tactical execution.
• Experience of planning, managing and executing marketing plans and campaigns as well as experience liaising with third party agencies. Understanding of MDF programs and process preferred.
• Good knowledge of marketing best practices (e.g. email marketing, SEO, SEA, social networks, display advertising, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)
• Experience supporting partners with co-sell and marketing execution
• Ability to support with driving consistent flow of qualified leads into the co-sell process
• Excellent client liaison skills, ability to react and respond in a timely and effective manner and work with various teams.
• Experience with C level messaging and ABM.

Preferred

• Copywriting Experience (optional)

Benefits

• All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays.
• At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours.
• Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.