Responsibilities

• Assist with and manage deliverables and outcomes of marketing strategies aimed at enhancing HCP engagement across our live programs, as well as our insights-driven activities.
• Identify and recruit specific HCPs for virtual and in-person events by leveraging multiple databases and NPI matching (list matching).
• Query diverse databases to optimize target list match success rate effectively.
• Create comprehensive marketing campaigns that utilize marketing automation and omnichannel tactics that engage target audiences effectively.
• Design and optimize email campaigns and landing pages to enhance user engagement and improve conversion rates.
• Manage trackers and analyze data to derive actionable insights and continuously improve marketing campaigns.
• Collaborate cross-functionally to develop HCP marketing materials and campaign assets that drive measurable engagement for sponsored content. Ensure compliance with MLR regulations, including materials reviews and approval processes.
• Provide exemplary service pre/post campaign in order to meet contractual obligations by monitoring program performance.
• Meet all marketing goals efficiently and cost-effectively, driving high-quality HCP engagement.
• Proactively communicate marketing strategy and performance progress with key stakeholders, taking initiative to provide progress reports and creatively troubleshoot as needed.

Requirements

• 2+ years in crafting highly effective marketing campaigns, covering copywriting, email production/automation, landing page development, etc., with a demonstrated history of delivering tangible results and implementing robust tracking systems.
• Bachelor's degree in marketing, business, or a related field.
• Strong proficiency in Excel for list matching, database querying, marketing analytics, and reporting is a must.
• Experience in pharmaceutical marketing or familiarity with MLR compliance is advantageous.

Preferred

• GA and marketing automation certifications highly desirable.
• Marketo experience is a plus.
• Power BI experience is a plus.
• Experience with data visualization platforms.