Responsibilities

• Analyze market size, growth trends, lifecycle stage, and overall market dynamics
• Segment markets by geography, customer type, industry, or line of business
• Identify barriers to entry, asset intensity, and competitive dynamics
• Study and evaluate pricing structures and regional pricing variability
• Identify, define, and refine target audiences and buyer personas
• Collaborate with Corporate Communications, including the digital marketing and creative teams, to identify and implement tactics for specific audiences and actions
• Work with Corporate Communications to develop and execute tactics to enhance customer acquisition, customer experience and customer satisfaction
• Understand articulated and unarticulated customer needs, motivations, buying behaviors, and purchasing frequency
• Assess purchasing channels (direct, indirect, digital) and key decision-making influences
• Track and analyze customer sentiment, brand perception, and satisfaction metrics

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or a related field
• 8-10 years of experience in waste and recycling sales or marketing strategy, business intelligence, or market research
• Experience with CRM systems, marketing automation, and digital marketing platforms
• Proficiency in data analysis and visualization tools (e.g., Excel, Power BI)
• Legally eligible to work in the United States
• Valid driver’s license (if applicable)
• Must successfully complete pre-employment testing

Preferred

• Experience with CRM systems, marketing automation, and digital marketing platforms preferred

Benefits

• health, dental, vision, matching 401(k), life insurance, paid vacation, and more.
• competitive pay and comprehensive benefits