Strategic Marketing Manager

Westborough, MA (Hybrid)

$122K/yr – $171K/yrSenior Level3+ years expFull time

Posted 4 days ago

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Job Summary

Own and accelerate the Respiratory market strategy by leading end-to-end opportunity assessments, coordinating cross-functional teams, and shaping the BU’s strategic investments and new-solution initiatives.

Own market opportunity assessments from inception to completion.
Drive cross-functional collaboration to support business case development and long-term roadmap decisions.

Job Description

Responsibilities

Develop deep knowledge of the markets, competitors, and solutions within the Respiratory business through market research, healthcare provider (HCP) engagement, attendance at industry conventions, and customer visits.
Partner with global product management teams, market intelligence, corporate and business unit strategy functions, medical affairs, research and development, and commercial organizations to support business case assessments.
Support management of the Respiratory business unit (BU)’s strategic business planning process and help develop the BU’s strategic business plan; conduct analysis of the Respiratory portfolio and help prioritize organic, inorganic, clinical, and market development investments, ensuring alignment with the Respiratory business unit strategy.
Partner closely R&D and Medical Affairs to identify and prioritize opportunities to development new solutions that enable our long-term strategy and roadmap; evaluate commercial viability, understanding customers’ requirements, evaluate commercial viability, and build business cases needed to activate new investments.
Lead market opportunity assessments from inception to completion and present key findings, recommendations, and strategic insights to leadership.

Requirements

Bachelor’s degree in science, engineering, finance, marketing, healthcare, or a related field required.
Minimum of 3–5 years of experience in the healthcare industry, including medical devices, diagnostics, corporate strategy, upstream marketing, downstream marketing, project management, analytics, or research and development (R&D).
Ability to lead project teams and drive cross-functional collaboration.
Strong clinical competency and analytical skills.
Experience designing and executing Voice of Customer (VOC) research initiatives.
Self-motivated with a proven track record of setting goals, executing initiatives, and successfully leading cross-functional teams.
Advanced proficiency in Microsoft Excel and PowerPoint.
Demonstrated success in identifying and developing new business opportunities.
Excellent writing, composition, and English grammar skills.
Strong verbal communication and presentation abilities.

Preferred

MBA with a focus on business analytics strongly preferred
Respiratory product experience preferred
Experience identifying unmet needs, creating concepts, and implementing solutions using the Biodesign innovation process for healthcare technology strongly preferred.