Responsibilities

• Data & Analytics Services
• Marketing Performance Insights & Strategy – Serve as a strategic partner, leveraging data-driven insights to develop marketing strategies that drive client growth and efficiency.
• Comprehensive Performance Measurement & Reporting – Provide ongoing analysis and custom reporting, using KPIs to measure campaign success and identify areas for optimization.
• Audience & Market Intelligence – Conduct in-depth market research, customer segmentation, and competitive analysis to inform client positioning and targeting strategies.
• Data Integration & Management – Oversee data strategy and infrastructure, ensuring seamless integration of first-party, third-party, and campaign data for cross-channel analysis.
• Marketing Optimization & Execution Services
• Omnichannel Marketing Optimization – Provide holistic cross-channel planning and execution across paid, earned, and owned media, ensuring clients achieve maximum ROI.
• Personalization & Audience Targeting – Develop advanced segmentation and personalization strategies, using data-driven insights to improve engagement and conversions.
• MarTech & Automation Strategy – Guide clients in MarTech stack implementation, CRM integrations, and automation strategies to enhance efficiency and customer experiences.
• Attribution & ROI Analysis – Deliver marketing attribution modeling to provide clients with clear insights on budget allocation, performance impact, and long-term strategy.

Requirements

• 4 Year / Bachelors Degree-Bachelors degree in related discipline required
• Preferred-Graduate Degree (Higher education in data sciences, economics, analytic MBA, or similar graduate degree preferred)
• 10+ years of marketing strategy experience and large client relationship management
• Demonstrated record of leading important marketing engagements and consulting initiatives for client organizations -- and building C Suite relationships. Ideally, this experience comes from both client side tenures and senior agency/consultancy experience.
• Deep expertise with all aspects of Marketing including strategic planning, data analytics, data management, marketing technology, designed testing, media optimization, etc.
• Experience with cultivating and maintaining client executive relationships
• Familiarity with analytic methodologies and Data Science practices and their role in shaping marketing strategy
• Familiarity with Market Research techniques and strategies
• Very strong written communication skills. Experience with direct client contact and effective presentations
• Ability to interpret analytic findings and present them to non-technical audiences for the purpose of driving marketing and customer treatment strategies.
• Expert level understanding of 1st, 2nd, and 3rd party data assets and their respective role in driving marketing performance
• Strong understanding of marketing database strategies and applications -- coupled with an ability to draw actionable insights from marketing data for client benefit