Responsibilities

• Drive post-onboarding growth: Own the customer journey from handoff through activation, adoption, retention, and expansion. You will design programs that deepen engagement and maximize customer lifetime value at every stage.
• Optimize customer adoption: Partner with Product and Marketing teams to refine customer touchpoints, ensuring seamless transitions and personalized experiences that drive activation, adoption, and retention.
• Surface expansion opportunities: Translate product usage and adoption signals into actionable insights that unlock expansion opportunities. You will work in close partnership with Sales and Growth Marketing to convert those signals into growth.
• Lead coordinated experimentation: Develop and manage a robust experimentation roadmap, testing and optimizing areas like lifecycle-specific messaging, segmentation, and engagement strategies. This will be done in close coordination with cross-functional partners to ensure aligned, non-conflicting test strategies across shared audiences.
• Own lifecycle metrics: Take accountability for lifecycle KPIs, including activation rates, retention, churn reduction, and expansion opportunities.
• Communicate impact: Build dashboards and deliver compelling insights to executives, showcasing lifecycle performance, learnings, and opportunities for growth.

Requirements

• Proven Expertise: 7+ years in growth, lifecycle, or demand marketing, with a strong preference for experience in product-led growth (PLG).
• Collaborative Mindset: Skilled at working across marketing, product, and sales to align teams and deliver impactful outcomes.
• Track Record of Results: Demonstrated success in driving measurable growth across acquisition, activation, adoption, and monetization.
• Data-Driven Approach: Deep experience in experimentation, funnel optimization, and leveraging data to inform strategies and decisions.
• Leadership Excellence: Strong leadership and influencing skills, with a proven ability to manage and mentor high-performing teams in cross-functional environments.

Benefits

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
• An environment that fosters innovation, enables creative collaboration, and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team