Responsibilities

• Support development of routine strategic communications plans for product rollouts and other initiatives by incorporating strategic messaging and tactics into External Affairs Guidance (EAG).
• Support execution plan rollouts to engage cybersecurity and infrastructure security stakeholders, customers, and the general public, educating each audience on the federal client's mission and products and services available to them.
• Support the development of an annual strategic communications plan to educate audiences on the federal client's mission and products and services available.
• Develop strategic communications engagement strategies and implement strategic marketing tactics and associated communications materials in support of the federal client's campaigns, programs, and events
• Provide research/technical expertise on issues related to cybersecurity and infrastructure security communications strategies.
• Promote strategic partnerships with organizations at the national, regional, and local levels to advance cybersecurity messaging and to promote cybersecurity resources in innovative and impactful ways.
• Draft communication materials, as directed, including talking points, social media content, web content, leave-behind materials, and other public-facing content.
• Conduct measurement activities to evaluate the effectiveness of communications efforts towards achieving intended outcomes.
• Manage recurring daily, weekly, and monthly strategic communications activities to include reports tracking EA activities, look back reports for the federal client's leadership, development of EAG communications, and updating campaign trackers.
• Provide strategic support to External Affairs for new or expanding the federal client's programs and initiatives.