Strategic Advertising & Sponsorship Specialist

Worcester, MA (On-site)

$23/hr – $25/hrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the full sales lifecycle for BBB advertising and sponsorships, turning data into new client wins and long term partnerships.

  • Own data-driven sales strategy and pipeline from prospecting to close, with an emphasis on accretive upsell opportunities.
  • Lead consultative discovery with Accredited Businesses, craft proposals and tailored digital advertising solutions.
  • Monitor performance, optimize campaigns, and maintain CRM-documented activity to enable retention and renewals.

Job Description

Responsibilities

  • Develop and execute data-driven sales strategies to grow our advertising client base
  • Lead strategic consultative calls with newly Accredited Businesses to understand their goals and challenges
  • Prepare proposals, sponsorship decks, and advertising recommendations for prospective clients
  • Design and present customized digital advertising solutions that deliver measurable results
  • Utilize AI-powered tools for lead generation and client insights
  • Manage the full sales cycle, from prospecting to closing and account management
  • Maintain accurate sales activity, pipeline tracking, and client records within CRM systems
  • Monitor campaign performance and optimize client results
  • Collaborate with cross-functional teams to ensure client success and retention
  • Support advertiser renewals and identify upsell opportunities

Requirements

  • 1-3 years of experience in digital advertising, media sales, or consultative B2B sales
  • Proven track record of meeting or exceeding sales targets
  • Strong understanding of digital marketing ecosystems (SEO, SEM, social media advertising, etc.)
  • Proficiency with CRM systems and sales automation tools
  • Comfort using AI-powered tools and emerging technologies to support sales, prospecting, and marketing efforts
  • Strong analytical skills with the ability to translate data into actionable insights
  • Outstanding presentation and communication skills
  • Strong relationship-building and customer service skills
  • Self-motivated with strong organizational and time-management abilities
  • Consultative mindset with a focus on long-term client success

Preferred

  • Bachelor’s degree or equivalent experience preferred
  • Familiarity with project management software such as Monday.com preferred

Benefits

  • Paid holidays, two weeks PTO, health, dental and vision insurance, retirement contributions with company match, and professional development opportunities.
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Vision insurance

Marketing Team

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