Strategic Account Director (PA)

Pittsburgh, PA (Remote)

$100K/yr – $140K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive senior account leadership and strategic direction for client relationships across multiple accounts.

  • Serve as the senior point of contact for both the client and the internal agency team
  • A minimum of 10+ years of experience in the Advertising Industry
  • Generates revenue targets, including up-selling and cross-selling services within the client business

Job Description

Responsibilities

  • Serves as the senior point of contact for both the client and the internal agency team
  • Manages the client relationship, including engaging with senior clients
  • Advises clients and develops ideas and solutions that achieve business goals
  • Sets overarching strategic direction for accounts, in collaboration with Client and Karsh Hagan Madden teams
  • Ensures strategic alignment and facilitates integration with all marketing partners: client internal teams, Karsh Hagan, other partners/vendors
  • Possesses/develops a deep understanding of the client's business, their products/services and their audiences/customers
  • Stays informed on trends and market intelligence relating to relevant industries, marketing, media and technology, and competitors
  • Understands and articulates business, marketing and communication objectives and develops strategies and plans to achieve them
  • Champions and protects the client's brand and positioning
  • Translates client assignments into meaningful, actionable, and inspiring briefs for the creative and media teams

Requirements

  • Previous experience in an advertising agency account service
  • Bachelor's degree or equivalent in related field
  • A minimum of 10+ years of experience in the Advertising Industry
  • Proven track record for results, ROI and business impact
  • Committed to building strategic plans, partnerships and outcomes
  • Deep understanding of brand marketing and communications planning and execution
  • Ability to lead and integrate internal and external teams
  • Dedicated to client service and nurturing the Client-Agency relationship
  • Excellent organizational, communication and leadership skills
  • Persuasive presenter and leader
Madden Media logo

Madden Media

The marketing agency for destinations. Part data-focused, part creative—entirely obsessed with making your spot the next big thing.Madden Media is one of the nation’s leading providers of custom and cooperative destination marketing solutions, in both digital and print. The company produces award-winning tourism promotions, offering more than 950 Destination Marketing Organizations around the country innovative, effective, and affordable media programs.Madden Media’s clients range from state tourism offices to towns with populations of less than 1,000. Through cooperative programs and a multitude of other marketing solutions, Madden Media specializes in finding ways for destinations to attract new visitors―connecting people to places.

Founded in 1982
Tucson, Arizona, USA
279 employees (160 in marketing)

Traffic Signals

Monthly Visitors
6K
Traffic Source Mix
Search
30.7%
Direct
52.5%
Referral
6.8%
Social
8.6%
Paid
1.3%

Headcount Trend

Current headcount: ~279

Marketing Team

Marketing Team Size
114 (41% of company)
Median Career Experience
10 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
4