Staff FPGA Product Marketing Engineer at Renesas Electronics | San Jose, CA | $160K/yr – $199K/yr

Staff FPGA Product Marketing Engineer

San Jose, CA (Hybrid)

$160K/yr – $199K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Lead product marketing for Renesas low-density FPGA, aligning roadmap, go-to-market, and cross-functional execution to drive market share and revenue growth.

Lead product marketing strategy and GTM for low-density FPGA products.
Must-have: 8+ years in semiconductor or FPGA product marketing with proven launches.
Standout: Cross-functional leadership across engineering, sales, and operations to accelerate revenue growth.

Job Description

Responsibilities

Strategic Leadership: Define and execute product marketing strategies for ForgeFPGA to capture market share in the low-density FPGA segment.
Align product roadmap with market trends, customer needs, and business objectives.
Go-to-Market Execution: Develop and implement comprehensive launch plans for new products and features.
Collaborate with cross-functional teams (engineering, sales, operations) to ensure seamless execution.
Market Analysis & Positioning: Conduct competitive analysis and identify differentiation opportunities.
Craft compelling messaging and positioning that resonates with target customers.
Sales Enablement: Create sales tools, training materials, and collateral to support global sales teams.
Drive adoption of marketing strategies across regional teams.
Performance & Growth: Monitor KPIs and market feedback to optimize strategies and accelerate revenue growth.
Identify new opportunities for expansion within the low-density FPGA market.

Renesas Electronics

3.8 Glassdoor

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power. With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’

Founded in 1980

Tokyo, Tokyo, Japan

12K employees (704 in marketing)

www.renesas.com

70% recommend to a friend

89% CEO approval