Responsibilities

• Own and execute Replit's social voice, content pillars, and channel strategy across all social channels
• Execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
• Be in the trenches of engagement, managing replies, quote tweets, and relationship-building with major accounts, builders, and media
• Write punchy posts, threads, memes, and explainer content that makes complex ideas exciting and accessible
• Work across marketing, comms, product, sales, engineer, and legal to move fast and ensure accuracy, timing, and risk control
• Track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly
• Monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics

Requirements

• 5+ years of social media experience at a high-growth B2C or beloved consumer tech company, with a clear track record of growing accounts from early stage
• Comfort operating in ambiguity and moving fast with imperfect information — you don't need a 10-slide deck to get started
• AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or consumer space; you have a portfolio we can actually see that demonstrate your voice, your instincts, and your results
• Elite copywriting: concise, witty, well-timed. You can do memes without being cringe. You understand that a single word can make or break a post.
• Deep platform fluency across X/Twitter, TikTok, Instagram, LinkedIn, and Reddit — including organic growth tactics, not just paid
• Strong narrative instincts: you know how to find the angle that makes people stop scrolling, and how to build on it over time
• Genuine curiosity about agentic AI tools and hands-on experience using them to scale your workflow
• Experience managing rapid response and issues: you've dealt with social media crises and know how to stay calm and strategic under pressure

Preferred

• Short-form video creation and production experience
• A meaningful social media following of your own
• An active Replit builder — you've shipped something with the product
• Existing relationships with AI influencers, journalists, podcasters, or community leaders
• Experience at a B2C tech or early-stage startup: you know what it means to build with constraints and high stakes
• Based in or able to relocate to San Francisco Bay Area

Benefits

• 💰 Competitive Salary & Equity
• 💹 401(k) Program with a 4% match ( US Only )
• ⚕️ Health, Dental, Vision and Life Insurance
• 🩼 Short Term and Long Term Disability
• 🚼 Paid Parental, Medical, Caregiver Leave
• 🏝 Flexible Time Off (FTO) + Holidays
• 🚗 Commuter Benefits ( In-Office Only )
• 📱 Monthly Wellness Stipend
• 🧑‍💻 Autonomous Work Environment
• 🖥 In Office Set-Up Reimbursement ( In-Office Only )
• 🚀 Quarterly Team Gatherings
• ☕ In Office Amenities ( In-Office Only )