Sr. WW Brand Marketing Manager, DSP Program

Austin, TX (Unknown)

$106K/yr – $160K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own cross functional DSP brand storytelling and campaign leadership by turning customer voices into bold, testable content and messaging plans that align with a unified DSP strategy.

  • Voice of the customer: Infuse interviews and focus groups into channel and content strategy to guide creative direction.
  • North star and governance: Set the DSP brand vision and road map, aligning with partners and agencies for scaled content.
  • Measurement and iteration: Track campaign impact and report results to leaders, driving continuous optimization.

Job Description

Responsibilities

  • Develop authentic and creative marketing plans and campaigns to both solve business needs and instill passion and engagement among the partner and delivery community
  • Introduce bold experimentation in storytelling and creative communications to educate and excite both internal and external audiences
  • Conduct interviews, including focus groups and message testing, injecting voice of the customer qualitative and quantitative data into our channel and content strategies
  • Establish a north star vision and roadmap for the DSP brand
  • Partner with agencies and internal creative teams to develop compelling content
  • Identify emerging topics and develop proactive plans with stakeholders
  • Look around corners to identify key moments in time around which to build campaigns that meet individuals where they are in their journey delivering on behalf of Amazon
  • Monitor and measure the effectiveness of marketing and campaigns and report out on them to leaders

Requirements

  • 8+ years of professional non-internship marketing experience
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience in marketing or marketing research
  • Experience using data and metrics to drive improvements

Preferred

  • Experience driving direction and alignment with large cross-functional teams and agency partners
  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
  • Experience presenting metrics and progress to goal to senior leadership
  • Experience developing and executing campaigns across a multitude of timezones and languages
  • Experience using data and metrics to measure impact and determine improvements
  • Experience with test and learn, marketing optimization, and experimentation

Benefits

  • Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
  • Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
  • Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parantal leave

Marketing Team

Median Career Experience
2 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
17