Sr. Web and Content Marketing Lead

USA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize content-brand systems to accelerate AI-first growth, balancing high-quality publishing with web-conversion, data-driven experimentation, and cross-functional PR and mentorship.

  • Content & Website Execution: publish quality content while optimizing key pages for conversion and alignment with AI positioning.
  • AI-Driven Workflows: test tools and automate workflows to raise efficiency and content quality.

Job Description

Responsibilities

  • Drive Content Excellence: Lead and support the brand team to publish high-quality content assets, including the goal of 5 new content pieces per week.
  • Oversee Web Strategy: Develop and manage Quorum’s website strategy, ensuring key pages are optimized for conversion and aligned with our AI-first positioning.
  • Champion AI Innovation: Experiment with various AI tools and develop automated workflows to optimize efficiency and content quality.
  • Data-Driven Optimization: Dissect data to enhance conversion rates, campaign velocity, and ROI, providing clear communications on progress and key initiatives.
  • PR Execution: Work as the internal PR arm to reinforce our category leadership in AI and promote new product launches to target publications.
  • Manage and Mentor: Directly manage the Content Marketing Manager and Senior Website Manager, fostering a collaborative and high-performing environment.

Requirements

  • 8+ years of brand or content marketing experience, ideally in B2B SaaS or a similarly complex, high-consideration category.
  • 2+ years of people management experience.
  • Exceptional writer and editor — you can translate nuanced, wonky subject matter into clear, compelling narratives.
  • Experience developing and maintaining brand voice guidelines across a marketing organization.
  • Proven track record building content programs that drive measurable results, including SEO/GEO/AEO, organic traffic, and pipeline contribution.
  • Experience with Google Analytics, SEO tools (e.g, Ahrefs), and Wordpress
  • Strong cross-functional collaborator who can work closely with product marketing, demand generation, design, and sales.
  • Comfortable operating at both the strategic and executional level — you're as comfortable setting a content strategy as you are conducting an interview and writing a case study.
  • Data-driven mindset with experience using analytics to inform and optimize content decisions.
  • Familiarity with the public affairs, government relations, or advocacy space is a strong plus — but curiosity about policy and a willingness to become a subject matter expert is required.

Benefits

  • Flexible Paid Time Off
  • Paid Company holidays plus additional company-wide days off for team members to rest and recharge
  • Four Day Weekends for President’s Day, Memorial Day, and Labor Day
  • Free Subscription to LinkedIn Learning to support professional development
  • Invest in Yourself Days - one designated day per quarter dedicated to your professional development!
  • Work from Home Reimbursement for home office support
  • 401k match
  • Health & Financial Wellbeing support
  • Choice of trans-inclusive medical, dental, and vision insurance plan options
  • Virtual and in-person team events
  • Inclusion & Diversity Affinity Groups to support belonging
  • Paid 12 weeks off for parental leave
Quorum logo

Quorum

Quorum is your AI-powered public affairs software to get information and execute strategy all in one place. Thousands of public affairs professionals use Quorum to increase their policy wins — tracking the legislative and regulatory landscape, uniting their teams, and building stronger champions across Congress, all 50 state legislatures, major U.S. cities, the European Union, and beyond.From legislative intelligence and grassroots advocacy to PAC management and stakeholder engagement, Quorum helps you work smarter and move faster — whether you’re a Fortune 500 company, trade association, nonprofit, or government agency. Our customers include leaders like Coca-Cola, Walmart, General Motors, the American Heart Association, the Human Rights Campaign, the United Nations Foundation, and the U.S. Air Force.Discover how Quorum can help you understand your policy landscape, build a unified data-driven strategy, and maximize your impact.

Founded in 2014
Washington, District of Columbia, USA
438 employees (31 in marketing)

Traffic Signals

Monthly Visitors
582.7K
Monthly Google Ads Budget
$6K
Traffic Source Mix
Search
13.5%
Direct
73.7%
Referral
9.7%
Social
2.1%
Paid
0.8%

Headcount Trend

Current headcount: ~446

Marketing Team

Marketing Team Size
24 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 6 years ago

Funding History

  • Aug 2020
    Series Unknown