Responsibilities

• Serve as the primary architect for GA360 (GA4), Looker Studio, and Tableau, ensuring data integrity across all touchpoints.
• Partner with Marketing Operations (MOPs) to manage the "plumbing"—pixels, lead routing logic, and attribution modeling.
• Develop and maintain a sophisticated analytics framework that tracks the full-funnel lifecycle from first-touch to closed-won.
• Insights Distillation: Act as the bridge between raw data and executive action. You must be an expert at distilling complex, nuanced data sets into digestible, high-impact insights for the leadership team.
• Own the global Conversion Rate. You aren't just looking at a dashboard; you are proactively identifying leaks in the funnel and plugging them.
• Lead the strategy for Landing Page Architecture, ensuring our digital campaign destinations are optimized for both user experience and lead capture.
• Run a rigorous A/B and multivariate testing program to constantly evolve our site’s UX/UI.
• Own the Personalization roadmap, leveraging data to serve tailored content and experiences to different segments of our B2B audience.
• Collaborate on Lifecycle Retargeting and remarketing initiatives, ensuring optimal UX for users visiting our site multiple times in their research journey.

Requirements

• 7+ years in Web Analytics, CRO, or Digital Marketing Operations, preferably within a B2B SaaS environment
• Tooling: Advanced mastery of Google Analytics 360/GA4, Tag Manager, Tableau, and Looker Studio. Familiarity with Salesforce and Marketo is a major plus.
• Communication: Exceptional ability to visualize data and present "the story" to stakeholders.
• Deep understanding of marketing channels, martech and strategies to drive user acquisition.
• Passion for innovation and staying up to date with new trends and technologies

Preferred

• Ability to create dashboards, synthesize data and distill insights from Google Analytics GA4/GA360.
• Experience presenting complex concepts to marketing leaders
• Ability to train less experienced members of the organization to increase self-service use of Looker/Tableau dashboards or Explore reports.
• Proven track record of managing large-scale experimentation programs (Optimizely, VWO, or similar) and driving a clear strategy for improving/iterating on current conversion experience.
• Passion for AI and how it can improve data analysis, data capture, conversions and user experience

Benefits

• Regular full-time employees are eligible for benefits - see here
• The compensation that we reasonably expect to pay for this role is: $125,600 - $157,000 [base pay / OTE].
• Please note that compensation is just one aspect of a comprehensive Total Rewards package.
• The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.