Sr. Web Analytics & CRO Manager at AppFolio | Chicago, IL | $126K/yr – $157K/yr | SalaryGuide

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Sr. Web Analytics & CRO Manager

Sr. Web Analytics & CRO Manager

Chicago, IL (On-site)

$126K/yr – $157K/yrSenior Level7+ years expIntern

Posted 5 days ago

Job Summary

Original Job Description

AppFolio

Glassdoor

4.0

AppFolio (NASDAQ: APPF) AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.

Marketing team

156

Employees

1.7K

Headquarters

Goleta, California, USA

Founded

2006

Employee Sentiment

Overall Rating

4 / 5

Based on 1,119 reviews

Recommend to a Friend

73%

CEO Approval

71%

Source: Glassdoor

Traffic Signals

Monthly Visitors

17.1M

Monthly Google Ads Budget

$176.7K

Traffic Source Mix

Search

8.9%

Direct

80.6%

Referral

9.7%

Social

0.2%

Paid

0.4%

Headcount Trend

Current headcount: ~1.7K

Funding

Total Funding

$30.0M

Last Raise

12 years ago

Last Raise Amount

$8.0M

2013-11-01
Series Unknown
2009-08-18
Series C • $8.0M
2008-04-16
Series B • $17.0M

Recent News

Rently Announces Integration With AppFolio to Streamline Property Listing and Self-Guided Tours

AppFolio (APPF): Valuation Check After Recent Double‑Digit Revenue Growth and Share Price Pullback

AppFolio (APPF) sees a more significant dip than broader market: Some facts to know

AppFolio (APPF) Sees a More Significant Dip Than Broader Market: Some Facts to Know

Wall Street stays positive on AppFolio Inc. (APPF) backed by steady fundamentals

Wall Street Stays Positive on AppFolio Inc. (APPF) Backed by Steady Fundamentals

AppFolio Inc. Earnings Call Highlights Growth and Challenges

Is It Worth Investing in AppFolio (APPF) Based on Wall Street's Bullish Views?

How SnapInspect Integration at AppFolio (APPF) May Enhance Efficiency and Customer Retention

SG Americas Securities LLC Acquires Shares of 20,342 AppFolio, Inc. $APPF

DA Davidson reiterates Buy rating on AppFolio stock after Investor Day By Investing.com

Did SnapInspect’s Integration Just Enhance AppFolio’s (APPF) Platform Appeal for Property Managers?

AppFolio, Inc. (NASDAQ:APPF) is favoured by institutional owners who hold 57% of the company

Resona Asset Management Co. Ltd. Invests $968,000 in AppFolio, Inc. $APPF

AppFolio: Further Multiples Compression Is Likely, Though Accelerating Growth Is A Plus (Upgrade)

How Investors Are Reacting To AppFolio (APPF) Raising 2025 Revenue Outlook After Strong Q3 Results

Is AppFolio (APPF) a Buy as Wall Street Analysts Look Optimistic?

Quiver Quantitative

AppFolio to Host Investor Meeting on November 18, 2025, Highlighting Future Growth Strategy

AppFolio to Host Investor Meeting on November 18, 2025

Private Equity Real Estate | PERE

AppFolio: Bridging the performance gap with AI

AppFolio (APPF) Net Margins Beat Expectations, Reinforcing Bullish Profitability Narratives

AppFolio (APPF) Misses Q3 Earnings Estimates

Earnings call transcript: AppFolio Q3 2025 revenue rises, EPS falls short

How Investors May Respond To AppFolio (APPF) Analyst Upgrades and Growing Sector Confidence

AppFolio (APPF) Exceeds Market Returns: Some Facts to Consider

AppFolio (NASDAQ: APPF) donates $75,000 as it names 2025 FUTUREist Award winners

AppFolio Unveils AI-Native Overhaul to Reshape Property Management

AppFolio (APPF): Evaluating Valuation After Launch of New AI Property Management Platform

This AppFolio Analyst Turns Bullish; Here Are Top 4 Upgrades For Friday

KeyBanc upgrades AppFolio stock rating to Overweight on ARPU growth outlook

AppFolio in spotlight as KeyBanc upgrades to Overweight (APPF:NASDAQ)

AppFolio, Inc. Announces Date of Third Quarter 2025 Financial Results Conference Call

AppFolio, Inc. Announces Date of Third Quarter 2025 Financial Results Conference Call

AppFolio (APPF) Registers a Bigger Fall Than the Market: Important Facts to Note

Quiver Quantitative

AppFolio, Inc. to Report Q3 2025 Financial Results and Host Conference Call on October 30

Could AppFolio Stock Reach $160?

Verdence Capital Advisors LLC Purchases 1,302 Shares of AppFolio, Inc. $APPF

Renewals +20%: AppFolio unveils Real Estate Performance Management with Realm‑X, cuts vacancy 5.2 days

Quiver Quantitative

AppFolio Launches Real Estate Performance Management to Transform Property Management Efficiency

AppFolio Introduces Real Estate Performance Management: A New Method for Success in the Age of AI

AppFolio unveils real estate performance management platform

AppFolio Adds Agentic AI Capabilities to Property Management Platform

Salesloft, AppFolio Face Class Action Over Data Breach

AppFolio partners with Zillow to launch Listing Spotlight, a flexible new Zillow advertising solution for property managers

Lynch Carpenter Investigates Claims in AppFolio Data Breach

REA Enhances Property Management Efficiency Through Specialized Appfolio Bookkeeping Services

Should You Be Adding AppFolio (NASDAQ:APPF) To Your Watchlist Today?

AppFolio Data Breach Exposes Personal Information: Murphy Law Firm Investigates Legal Claims

ClassAction.org

AppFolio Data Breach Impacts SSNs, More; Lawyers Investigate

AppFolio Data Breach Impacts 72,444 Individuals

AppFolio (APPF) Stock Sinks As Market Gains: What You Should Know

AppFolio Secures $150 Million Credit Facility Agreement

Park Avenue Securities LLC Makes New $288,000 Investment in AppFolio, Inc. $APPF

AppFolio (APPF) Price Target Increased by 10.12% to 343.34

AppFolio (APPF) Exceeds Market Returns: Some Facts to Consider

AppFolio (APPF) Exceeds Market Returns: Some Facts to Consider

Brokers Suggest Investing in AppFolio (APPF): Read This Before Placing a Bet

AppFolio's (NASDAQ:APPF) investors will be pleased with their impressive 170% return over the last three years

AppFolio, Inc. $APPF Shares Sold by NorthCrest Asset Manangement LLC

Inspire Investing LLC Sells 1,511 Shares of AppFolio, Inc. $APPF

AppFolio (APPF) Laps the Stock Market: Here's Why

AppFolio, Inc. $APPF Shares Sold by Channel Wealth LLC

Gallacher Capital Management LLC Reduces Holdings in AppFolio, Inc. $APPF

AppFolio (NASDAQ:APPF) CEO William Shane Trigg Sells 4,000 Shares

United Services Automobile Association Takes $311,000 Position in AppFolio, Inc. $APPF

Amundi Has $3.08 Million Position in AppFolio, Inc. $APPF

AppFolio (NASDAQ:APPF) shareholders have earned a 40% CAGR over the last three years

AppFolio (APPF) Beats Stock Market Upswing: What Investors Need to Know

Leading Real Estate Tech Platform AppFolio Earns Double Fortune Recognition for Growth and Culture

Quiver Quantitative

AppFolio Recognized in Fortune's 2025 Future 50 and Best Workplaces in Technology Lists

Capital Impact Advisors LLC Buys New Position in AppFolio, Inc. $APPF

Returns On Capital Are A Standout For AppFolio (NASDAQ:APPF)

AppFolio Ignites the Next Era of Real Estate at FUTURE 2025

AppFolio (APPF) Stock Sinks As Market Gains: Here's Why

125 Real Estate Leaders & Edward Norton to Shape PropTech Future at AppFolio's FUTURE 2025 Conference

AppFolio stock price target raised to $311 from $295 at KBW

Why AppFolio (APPF) Dipped More Than Broader Market Today

Are Robust Financials Driving The Recent Rally In AppFolio, Inc.'s (NASDAQ:APPF) Stock?

AppFolio: Trading Too Richly, Lock In Gains (Downgrade) (NASDAQ:APPF)

DA Davidson Raises Target on AppFolio (APPF) After Strong Earnings and AI Innovations

AppFolio (NASDAQ:APPF) Posted Healthy Earnings But There Are Some Other Factors To Be Aware Of

This Insider Has Just Sold Shares In AppFolio

We Think That There Are Issues Underlying AppFolio's (NASDAQ:APPF) Earnings

AppFolio Q2 Review: Good Quarter, But I Am Worried About The Rest Of The Year

3 Reasons Why Growth Investors Shouldn't Overlook AppFolio (APPF)

Quiver Quantitative

AppFolio Stock (APPF) Opinions on Q2 2025 Earnings Report

AppFolio stock price target raised to $375 from $350 at DA Davidson

AppFolio (APPF) Is Up 22.5% After Strong Q2 Results and Raised 2025 Revenue Outlook

AppFolio’s Q2 Earnings Exceed Expectations Amid Strategic Forecast Upgrades

AppFolio Second Quarter 2025 Earnings: Beats Expectations

AppFolio soars after Q2 results, upgrade at Piper Sandler

Appfolio stock hits all-time high at $283.0

Does This Valuation Of AppFolio, Inc. (NASDAQ:APPF) Imply Investors Are Overpaying?

AppFolio’s Stock Surge: Can It Sustain?

AppFolio, Inc. (NASDAQ:APPF) Q2 2025 Earnings Call Transcript

AppFolio stock rating upgraded by KBW on balanced risk-reward outlook

AppFolio (APPF) Q2 Earnings and Revenues Beat Estimates

DirectorsTalk Interviews

AppFolio, Inc. (APPF) Stock Analysis: Insightful Growth Potential With A 4.36% Upside

Quiver Quantitative

AppFolio, Inc. Announces Strong Q2 2025 Financial Results with 19% Revenue Growth | APPF Stock News

Why Have AppFolio Stocks Plummeted?

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