Responsibilities

• Strategically guide TikTok as a revenue channel, developing and executing custom strategies that drive GMV, maximize ROI, and unlock new platform potential across paid ads, creators/affiliates, and shop operations.
• Architect and optimize TikTok campaigns (GMV Max, Shop Ads, in-feed, Spark Ads) including audience strategy, budgets, bidding, and creative testing to grow profitable results.
• Execute TikTok Shop–specific content and conversion strategies that strengthen brand positioning, improve product detail page quality, and increase conversion during feeds and livestreams.
• Champion client success through hands-on relationship management: lead QBRs, set clear KPIs, and deliver transparent communication and actionable, data-powered recommendations.
• Own channel performance analytics: monitor GMV, ROAS, CAC, click-through and view-through metrics, and translate complex data into clear narratives and decisive recommendations.
• Partner with creators and affiliates by supporting recruitment, briefing, and performance tracking, ensuring commission structures and content output protect margin and drive sustainable growth.
• Be a problem-solver and innovator, actively troubleshooting account health, policy/compliance issues, and staying ahead of TikTok’s evolving features, placements, and algo shifts.
• Collaborate across disciplines (creative, marketplace, influencer, and operations teams), fueling knowledge-sharing and continuous improvement with colleagues as passionate as you are.

Requirements

• A proven track record: 3–5+ years scaling TikTok or paid social commerce channels (TikTok Ads, TikTok Shop, or similar), with ownership of mid-to-large revenue streams and strategic client partnerships.
• Experience within a high-performance agency or brand-side growth environment, expertly prioritizing and adapting to multiple client needs and timelines.
• Advanced knowledge of TikTok Ads Manager and Business Center, including campaign setup, optimization workflows, and performance reporting; experience with TikTok Shop Seller Center is a strong plus.
• Comfort working across social commerce ecosystems—Amazon, Walmart, Meta, or other retail media networks—so you can integrate TikTok into broader growth strategies.
• A consultative, persuasive communicator who can translate complex data and creative tests into compelling brand stories and clear next actions.
• Analytical strength, Excel/Sheets fluency, and relentless curiosity; you love experimenting with audiences, creatives, and placements to find incremental wins.
• Proactivity, accountability, and a drive to deliver results that matter; you treat your portfolio as a business you own.
• Experience with performance media (PPC/paid social) and juggling multiple priorities in a rapid, remote team.

Preferred

• Experience with TikTok Shop Seller Center is a strong plus.

Benefits

• Competitive base salary plus uncapped commissions, so your results and ambition are truly rewarded.
• Fully remote culture, with collaborative hubs in New York, Boston, Chicago, Denver, Salt Lake City, and Seattle; join us from anywhere, but connect where opportunity grows.
• Comprehensive health, vision, and dental insurance with a minimum company contribution, 401(k) match to plan for your future, and flexible PTO and wellness days to support both your personal and professional well-being.
• Career growth support, ongoing learning opportunities, 1:1 leadership coaching program, and structured mentorship opportunities.
• Engaging virtual team events and activities throughout the year.
• Partnership with Talkspace for free mental health support.