Sr. Subscription Growth Manager

USA (Remote)

$165K/yr – $200K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Own and optimize the retention, subscription, and loyalty lifecycle for a DTC brand, with a strong emphasis on reducing churn and boosting repeat orders.

  • Must-have: 7+ years in subscription/retention roles with Shopify/Klaviyo experience
  • Standout: End-to-end ownership of email, SMS, and loyalty initiatives
  • Standout: Proven churn reduction and improved LTV through structured experiments

Job Description

Responsibilities
  • Own the full subscription and retention lifecycle across DTC and Amazon
  • Design and optimize customer journeys from first purchase through long-term loyalty
  • Build and evolve lifecycle automation, save flows, cancellation journeys, and loyalty initiatives
  • Lead churn reduction initiatives, especially in Months 1–3 of the customer lifecycle
  • Improve repeat purchase rate and time-to-second-order
  • Own all lifecycle touchpoints across email, SMS, and subscription experiences
  • Design and optimize personalized customer journeys based on behavior and data
  • Approve all lifecycle content and flows
  • Lead initiatives around loyalty programs, gifting, retention offers, and customer rewards
  • Partner with Supply Chain to support boxing experience, free gifts, and customer incentives
Requirements
  • 7+ years of experience in subscription, retention, lifecycle, or ecommerce growth roles
  • Proven ownership of a retention or subscription program at a DTC or ecommerce brand
  • Deep experience within the Shopify ecosystem
  • Hands-on experience with subscription platforms such as:
  • Loop Subscriptions or Recharge
  • Strong experience with lifecycle platforms:
  • Klaviyo (email & SMS)
  • Experience working with attribution platforms (Northbeam or similar)
  • Strong data fluency and dashboard literacy
  • Experience improving churn, LTV, and repeat purchase metrics
Benefits
  • Healthcare, dental, and vision plans are available

Traffic Signals

Monthly Visitors
551.9K
Monthly Google Ads Budget
$49
Traffic Source Mix
Search
9.4%
Direct
52.8%
Referral
27.3%
Social
8.3%
Paid
1.9%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
3 (15% of company)
Marketing Roles Posted (Last 30 Days)
1