Responsibilities

• Own and manage Evolv’s email marketing communications including newsletters, pre-and post-event/webinar emails, nurtures, ABM outreach, and adhoc campaigns.
• Ensure optimal deliverability and maintain sender reputation; conduct QA and monitor email accessibility and rendering.
• Enhance audience segmentation capabilities and monitor database hygiene to maximize performance.
• Design and execute Hubspot workflows/campaigns/forms/landing pages, including complex workflows using branching logic to deploy intent and signal-based nurture plays.
• Import and manage contact data from Excel spreadsheets, ensuring data accuracy through cleansing, normalization, and enforcement of required fields.
• Provide support for the marketing automation platform by responding to user inquiries, offering guidance, and resolving issues.
• Build multi-step lifecycle programs using dynamic segmentation and scoring focused on funnel progression and sales handoff (SQL).
• Develop ABM plays and activate audience segments through account selection and intent insights.
• Write and refine compelling email copy and partner with design on templates and visuals.
• Track and report on KPIs (open rates, CTRs, conversions, etc.), including pipeline contributions.

Requirements

• Bachelor’s degree with 8+ years of experience in digital marketing.
• Extensive experience with HubSpot or a similar marketing automation platform.
• Operational knowledge of data privacy laws and consents/preference management.
• Excellent communication, writing, and editing skills.
• Highly organized, detail-oriented, self-sufficient, and collaborative.
• Experience using Microsoft Office tools.

Preferred

• Experience using Salesforce, 6sense, ZoomInfo, and other tech stack platform integrations.
• Hands-on deliverability management (IP/domain warmup, list hygiene) and email authentication practices.
• Front-end development skills (HTML/CSS/JS) for email and landing pages.

Benefits

• Equity as part of your total compensation package
• Medical, dental, and vision insurance
• Health Savings Account (HSA)
• A 401(k) plan (and 2% company match)
• Flexible Paid Time Off (PTO)- take the time you need to recharge, with manager approval and business needs in mind
• Quarterly stipend for perks and benefits that matter most to you
• Tuition reimbursement available to support your ongoing learning and development
• Subscription to Calm