Responsibilities

• Digital Strategy & Website — Own the day-to-day performance, content, and continuous optimization of the company website, including SEO, landing pages, and lead-capture forms.
• Use website analytics, search behavior, and conversion data to improve traffic quality, engagement, and the customer journey.
• Campaign Execution — Plan, execute, and optimize multi-channel digital campaigns, including paid search/SEM programs and agency relationships.
• Partner with the content team to keep messaging and branding consistent across every digital channel.
• Marketing Technology & Automation — Serve as marketing administrator for Salesforce Account Engagement/Pardot: forms, landing pages, email templates, lead scoring, and attribution.
• Partner with IT and Sales Operations to keep lead routing, data sync, and automation running smoothly.
• AI-Enabled Marketing — Evaluate and pilot approved AI tools (predictive scoring, automated nurture, conversion optimization) and recommend where to scale.
• Analytics, Reporting & Budget — Build and maintain dashboards connecting digital activity to pipeline and revenue, and translate data into recommendations for Sales and Marketing leadership.
• Monitor digital marketing spend and recommend where to optimize for ROI.
• Travel Requirements: Yes, approximately 10%

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
• 5+ years in digital marketing, with hands-on ownership of platforms, campaigns, and cross-functional projects
• Hands-on Salesforce and Account Engagement/Pardot are required. Google Analytics experience — including automation, lead scoring, attribution, and lead lifecycle tracking from MQL to SQL to Closed Won is strongly preferred
• Strong understanding of SEO, SEM, email, content, and website marketing
• Experience evaluating or piloting AI-enabled marketing tools is strongly preferred
• Excellent analytical skills, with strong project leadership and stakeholder management ability
• Exceptional communication and interpersonal skills

Benefits

• We offer a comprehensive and competitive compensation and benefits package, including: • A choice of medical plans with FSA and HSA options • Dental Insurance • Vision Insurance • Company-paid Life and Disability Insurance • 401(k) Plan with Company Match • Paid Time Off (PTO) and Company Holidays • Employee Assistance Program • Company Health & Wellness Program • Discounts with Preferred Vendors