Establish and lead a future-focused social media vision that drives brand growth, engagement, and visitation. Partner cross-functionally with Marketing, Sponsorship, Retail Marketing, and Leasing to align messaging and priorities. Manage and mentor the social media team, including content planning, workflows, and professional development. Lead the development of a high-performing content strategy, including short-form video, real-time content, and event-driven storytelling. Build and lead a content studio mindset, producing high-volume, high-quality content that reflects real-time trends and in-mall experiences. Shape MOA’s brand voice through dynamic storytelling across all social platforms. Identify and activate real-time cultural moments, trends, and events to position MOA as a first-to-market, always-relevant destination. Lead creator strategy, including identifying, partnering, and co-creating with local and national creators to produce culturally relevant content that drives engagement and visitation. Oversee community management and customer care strategy, ensuring timely and brand-aligned engagement. Define, track, and optimize KPIs, including engagement, reach, conversion, and traffic impact, translating insights into actionable strategies.