Sr Social Media Specialist - 90402809 - Washington at Amtrak | District of Columbia, USA | $79K/yr – $102K/yr

Sr Social Media Specialist - 90402809 - Washington

District of Columbia, USA (Unknown)

$79K/yr – $102K/yrSenior Level3+ years exp

Posted 3 months ago

Job Summary

Drive social marketing and content campaigns for Amtrak, coordinating across platforms to grow engagement and support partner initiatives.

Own end-to-end social campaigns across Facebook, X, Instagram, YouTube, Pinterest, TikTok, and Threads.
Must-have: 3+ years in marketing or social media with proven enterprise-level content creation.
Standout: Collaboration with internal teams, brands, and state partners to expand reach.

Job Description

Responsibilities

Identify areas of opportunity for fan outreach, inclusive of platform expansion.
Engage opportunities for Amtrak to jump on trends and interact with brands, influencers, and fans to reach new audiences.
Proactively monitoring the flow of social to inform campaign development, support new business inquiries and collect data to facilitate audience analysis and competitive industry reporting.
Support Loyalty and Customer Experience team as they elevate social care
Research communities and niches to support influencer and content creator sourcing
Incumbent to support the creation and execution campaigns across Facebook, X, Instagram, YouTube, Pinterest, TikTok, and Threads.
Collaborate and strategize with internal departments, outside brands, and state partners to promote business initiatives and grow brand reach.
Support content capture projects, inclusive of photo shoots on moving trains.
Other duties as assigned

Requirements

Bachelor’s Degree required OR equivalent combination of training, education and relevant experience may be considered in lieu of a degree.
3 years of experience in marketing, communications, digital media or social media.
Experience with social media management tools
Experience in community engagement
Demonstrated experience and content creation at an enterprise level for most of these social media platforms: Facebook, X, Instagram, YouTube, Pinterest, TikTok, and Threads.
Excellent verbal and written communications skills (including editing/proofreading).
Demonstrated experience generating forward-thinking ideas and creative, engaging social content.
Extremely detail oriented with experience working with multiple internal and external stakeholders.
Proactive and autonomous in approach but collaborative in execution.

Preferred

5 years of experience
Experience with social media management system Sprinklr
Travel industry background

Benefits

comprehensive benefit package that includes health, dental, and vision plans; health savings accounts; wellness programs; flexible spending accounts; 401K retirement plan with employer match; life insurance; short and long term disability insurance; paid time off; back-up care; adoption assistance; surrogacy assistance; reimbursement of education expenses; Public Service Loan Forgiveness eligibility; Railroad Retirement sickness and retirement benefits; and rail pass privileges. Learn more about our benefits offerings here.

Amtrak

3.6 Glassdoor

Moving America Where it wants to go.We are not just a railroad; we are a company that moves people. With 21,000 route miles in 46 states, the District of Columbia and three Canadian provinces, Amtrak operates more than 300 trains each day – at speeds up to 150 mph – to more than 500 destinations. We move customers where they want to go by responding to their wants and needs. And by doing so, we connect communities, economies and families that make our nation great.We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the Unites States. Our mission is to provide safe transportation in the most efficient way possible, while ensuring that our customers get a consistent, high quality experience. Carrying out this mission, and ultimately achieving our vision, hinges on our employees.The future rides with us.Amtrak is an equal employment opportunity employer.

Founded in 1971

Washington, District of Columbia, USA

14K employees (1,292 in marketing)

www.amtrak.com

72% recommend to a friend

66% CEO approval