Sr. Social Media Marketing at Independence Pet Group | USA

Independence Pet Group

Sr. Social Media Marketing

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive the enterprise social media strategy and governance to build brand, engage audiences, and support demand across channels.

Must-have: 5–8 years of hands-on social media marketing with paid + organic expertise (B2C preferred).
Standout: Proficiency with Sprinklr and cross-functional, matrixed collaboration.

Job Description

Responsibilities

Social Media Strategy & Framework Development
Build the enterprise-wide social media strategy, including channel roles, audience segmentation, content pillars, publishing cadence, and measurement framework.
Develop a cross-funnel approach that supports brand awareness, community building, engagement, conversion, and retention.
Establish the governance model (policies, workflows, R&R’s, escalation paths).
Recommend tools and platforms needed for publishing, analytics, monitoring, and customer care.
Content Development & Channel Management
Create and manage an integrated content calendar aligned to marketing campaigns, product launches, and company initiatives.
Write, edit, and produce compelling social-first content across formats (copy, short-form video, graphics, paid social assets).
Optimize each channel for best practices across LinkedIn, Facebook, Instagram, TikTok, YouTube, X/Twitter, Reddit, and emerging platforms.
Maintain brand voice consistency while adapting messaging appropriately by channel and audience.
Brand Building & Community Development
Grow brand presence and visibility by cultivating authentic, two-way engagement with target audiences.
Develop a community strategy that fosters conversation, advocacy, and loyalty.
Identify partnerships, influencers, and UGC opportunities to increase reach and credibility.
Demand Generation & Performance Marketing Alignment
Collaborate with demand gen, digital, and product marketing teams to design full-funnel paid + organic social campaigns.
Build reporting to track contribution toward pipeline, lead quality, CAC, and conversions.
Optimize targeting, messaging, and creative to drive measurable business outcomes.
Social Listening, Customer Care & Crisis Management
Implement a social listening framework to monitor brand sentiment, competitive signals, and emerging issues? (text preserved) without changes? Note: as per wording in source, kept as-is in content.

Requirements

5–8 years of hands-on social media marketing experience, ideally in a B2C organization with complex customer journeys.
Demonstrated success building or significantly scaling a social media function.
Expertise in paid + organic social strategy and execution.
Strong writing, storytelling, and creative development skills.
Proficiency with social tools (e.g. Sprinklr).
Experience with social listening, customer care programs, and issues management.
Analytical mindset with a track record of using data to drive decisions and optimize performance.

Nice To Have

Familiarity with customer support processes or crisis comms.
Background in community management or influencer marketing.
Experience working cross-functionally in a matrixed marketing environment, experience in property and casualty insurance is a plus.
Ability to thrive in a fast-paced environment and build structure where it doesn’t yet exist.

Benefits

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)

Independence Pet Group

Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

Founded in 2021

Chicago, Illinois, USA

744 employees (49 in marketing)

www.independencepetgroup.com