Sr. Social Media Manager

Dallas, TX (Hybrid)

$90K/yr – $100K/yrSenior Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and execute the organic social media strategy across multiple platforms, managing content for Ferry International and Tom Ferry, while collaborating with video, design, and marketing teams to grow brand awareness and engagement.

Lead platform-specific content plans
Drive data-driven improvements via analytics
Travel to events 3–4 times per year to capture real-time content

Job Description

Responsibilities

Own and execute the organic social media strategy across Meta, TikTok, LinkedIn, X, and YouTube
Plan, write, schedule, and publish engaging content for both Ferry International and Tom Ferry's personal channels
Develop platform-specific content strategies that increase brand awareness, engagement, and audience growth
Stay ahead of social trends, platform updates, and emerging content formats
Travel to major company events (3–4 times per year) to capture and publish real-time content
Create authentic behind-the-scenes content during events
Engage with followers through comments, messages, and community conversations
Serve as the online voice of the Ferry International brand
Partner with video, design, and marketing teams to produce compelling campaigns
Support launches for products, events, webinars, and promotions through strategic social content

Requirements

3–5 years of experience managing social media for a brand, creator, startup, or agency
Deep knowledge of Meta, TikTok, LinkedIn, X, and YouTube
Strong copywriting and content creation skills
Experience using tools such as Sprout Social, Meta Business Suite, CapCut, Canva, Later, or similar platforms
Strong understanding of social analytics and performance reporting
Ability to independently manage projects while collaborating across teams
Willingness to travel approximately 3–4 times per year for company events
Bachelor's degree in Marketing, Communications, or a related field preferred (experience and creativity matter most)

Preferred

Experience in real estate, coaching, or creator-driven brands
Experience supporting executive or personal brand social channels
Experience creating short-form vertical video content

Benefits

A hybrid work schedule (Monday–Thursday in office, Friday remote)
Competitive salary and comprehensive benefits
Medical, dental, and vision insurance
401(k) with employer contributions
Generous PTO and paid holidays
Professional development and coaching resources
Team lunches, company events, and a collaborative culture that celebrates wins

FERRY INTERNATIONAL LLC

"Empowering Professionals to Fulfill Their Greatness” – that’s what Ferry International has been doing for both their clients and employees over the last 20 years. We are the leader in real estate coaching, training, and technology, powered by an ever-growing team of passionate and happy individuals of all backgrounds and talents. Ferry Intl. is the brainchild of industry thought-leader Tom Ferry, who has held the title of No. 1 real estate coach for the last 10 consecutive years and is the nationally bestselling author of “Life By Design” and “Mindset, Model, and Marketing.” Our events such as the Success Summit, Roadmap, Marketing Edge, and Sales Edge are some of the most highly-ranked in the industry, attracting tens of thousands of loyal real estate agents every year. All our accolades result from the collaboration and innovation of our team members who we trust and empower to lead bold creative initiatives. We support them so they can support today’s leading real estate professionals, who are better equipped to serve millions of people looking to buy or sell a home. It is a mission of service that keeps on giving.

Founded in 2004

Santa Ana, California, USA

250 employees (21 in marketing)

www.tomferry.com