Responsibilities

• Strategic Social Media Leadership: You will own the strategic vision and execution for Amazon Books and Kindle's social media presence across Instagram, Facebook, Twitter, and Threads. This includes developing comprehensive content strategies that drive follower growth, engagement, and business outcomes while maintaining brand consistency and managing risk across all channels.
• Influencer Marketing Program Management: You will build and scale Amazon's influencer marketing program for Books and Kindle, managing relationships with content creators (via agency) and establishing scalable processes for influencer recruitment, campaign execution, and performance tracking.
• Cross-Functional Consultation and Stakeholder Management: You will serve as the social media and influencer marketing expert for internal stakeholder teams, providing strategic consultation on campaign development, content strategy, and social best practices.
• Agency Partnership and Vendor Management: You will manage relationships with external our social media agency and vendors, providing strategic direction, performance feedback, and ensuring deliverables meet quality standards and business objectives.
• Measurement, Analytics, and Reporting: You will establish measurement frameworks that connect social media activities to business outcomes, developing KPIs and reporting mechanisms that demonstrate ROI and inform strategic decisions.
• Content Strategy and Campaign Development: You will develop innovative content strategies and social-first campaigns that drive awareness, consideration, and engagement across the customer journey.
• Community Building and Engagement: You will foster authentic relationships with community members, influencers, and brand advocates, creating opportunities for meaningful engagement and user-generated content.
• Enterprise Social Architecture: You will contribute to company-wide social media strategy development, establishing best practices, governance frameworks, and strategic approaches that can scale across Amazon's Books organization.

Requirements

• Experience executing scaled marketing campaigns through email or social media
• Experience managing competing priorities across a wide range of stakeholders
• 7+ years of social media marketing experience with demonstrated strategic leadership
• 3+ years of influencer marketing program management experience
• Proven track record of developing and executing successful social media strategies that drive measurable business results
• Experience managing agency partnerships and external vendors
• Strong analytical skills with proficiency in social media measurement tools and analytics platforms

Preferred

• Experience managing social media accounts for large brands with wide reach (50k+ followers)
• Experience with program management spanning planning, execution and project delivery
• Experience in creating and managing budgets
• Experience building scalable programs and repeatable scalable processes, leveraging various tools and methods to create scale and efficiency
• Innovative approach to maximizing reach and engagement through emerging platforms and formats
• Passion for books, reading, and literary culture

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers.
• If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.