Responsibilities

• Conduct deep keyword and competitive research centered on search intent analysis and end-to-end experiences, using platforms such as Semrush and Google Search Console to inform decisions.
• Optimize existing content and lead the creation of new content dedicated to improving search engine visibility, ensuring alignment with customer needs and search guidelines.
• Collaborate with product teams, content strategists, UX designers, and marketing teams to shape SEO-friendly web experiences that drive engagement and conversions.
• Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility.
• Analyze SEO performance, identifying key trends, reporting on impact, and spotting opportunities to scale initiatives.
• Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO), ensuring content adapts to emerging intelligent search landscapes.
• Identify emerging trends and timely opportunities using search insights to guide messaging approaches and unify marketing efforts.

Requirements

• 7+ years of SEO experience, with a strong focus on content  and PLG   SEO   strategies .
• Expertise   in SEO tools like   Semrush , Google Search Console, and content optimization platforms.
• Strong analytical approach, with experience diving deep into SEO analytics to build UX and content strategies and measure impact.
• Deep understanding of on-page SEO, including keyword optimization, structured content, and user-centric search experiences.
• Experience developing SEO-friendly content in collaboration with content marketing and UX teams designed to operate as an element of a funnel.
• Ability to analyze keyword trends, forecast performance, and report on core SEO metrics.
• Strong interpersonal and communication skills—comfortable presenting SEO insights and recommendations across teams.
• Familiarity with Adobe products and   creation and   document-based workflows is a plus.