Sr Search Engine Optimization Manager

Boston, MA (Hybrid)

$140K/yr – $150K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end SEO impact for a large, content-rich site and own the strategy, governance, and cross-functional execution.

  • Own organic search performance end-to-end, including traffic, rankings, indexing, crawl health, and overall technical SEO health
  • Must-have: 7–10+ years in SEO with hands-on technical, on-page, and content work
  • Standout: lead cross-functional SEO integration with Engineering, UX, Site Merchandising, and Marketing

Job Description

Drive end-to-end SEO impact for a large, content-rich site and own the strategy, governance, and cross-functional execution.

  • Own organic search performance end-to-end, including traffic, rankings, indexing, crawl health, and overall technical SEO health
  • Define and execute the SEO strategy and roadmap aligned to site evolution, CMS workflows, experimentation, and future redesign work
  • Perform hands-on SEO execution across technical, on-page, and content SEO

Responsibilities

  • Own organic search performance end-to-end, including traffic, rankings, indexing, crawl health, and overall technical SEO health
  • Define and execute the SEO strategy and roadmap aligned to site evolution, CMS workflows, experimentation, and future redesign work
  • Perform hands-on SEO execution across technical, on-page, and content SEO
  • Optimize page templates, metadata, internal linking, site structure, and content architecture within the CMS
  • Monitor SEO performance and risk as release frequency increases; identify and address issues early
  • Establish and govern SEO guardrails for content creation, publishing, experimentation, and releases
  • Embed SEO checkpoints into CMS workflows and cross-functional release processes
  • Partner with Engineering, UX/Design, Site Merchandising, and Marketing to integrate SEO considerations early into planning and execution
  • Identify SEO risks and opportunities tied to site changes, experiments, and future redesign initiatives
  • Translate SEO insights into clear priorities and recommendations that inform the digital roadmap and decision-making
  • Serve as the single point of accountability for SEO standards, decisions, and tradeoffs across the organization

Requirements

  • 7–10+ years of experience in SEO, with deep hands-on expertise across technical, on-page, and content SEO
  • Proven experience owning SEO performance for large, content-rich, frequently updated websites
  • Strong understanding of modern CMS platforms, site migrations, and SEO risk during rebuilds and redesigns
  • Experience embedding SEO into release workflows, experimentation, and cross-functional operating models
  • Strong analytical skills with the ability to diagnose issues, prioritize work, and communicate impact clearly
  • Comfortable partnering with senior stakeholders and influencing decisions across Engineering, UX, and Marketing

Benefits

  • Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
  • Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays — including Juneteenth, Memorial Day, and Labor Day — and Summer Fridays. Plus extensive parental leave, with up to 12–16 weeks paid leave at 100% base salary
  • Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
  • Your future, secured: 401(k) with company match, life insurance, and disability coverage
  • Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through overseas travel, and direct access to Pinnacle Leadership & Team Development
  • Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off
Grand Circle Corporation logo

Grand Circle Corporation

We’re in the business of changing lives—starting with yours. If you want your workdays to be exciting, challenging, and rewarding, consider a career at Grand Circle Corporation (GCC).GCC is the largest U.S. provider of international vacations for Americans aged 50 and older. We’re a family of three brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel. Our small group sizes, unsurpassed value and excellence, and unique itineraries position us as the industry leader in travel and discovery.GCC works hard to provide a workplace that is stimulating, fulfilling, and meaningful for our associates—an environment where personal passion and professional potential are explored equally. Our associates are curious, compassionate, and hard-working people that strive for excellence. But we also like to have fun along the way. At GCC, we constantly challenge each other to try new things and find innovative ways of doing business. We encourage risk-taking in our associates—and we understand the value of learning from our mistakes.Global citizenship is central to our success. Through Grand Circle Foundation, we commit our time, energy, and resources to the communities in which we live and explore. There are volunteer opportunities throughout the year; in fact, more than 95% of our associates participate. Whether biking the Pan-Mass challenge to support cancer research or helping a homeless veteran move into a new apartment, our associates help change the world every day. This emphasis on maximizing each person’s potential in body, mind, and heart embodies the true spirit of GCC.We’ve been providing impactful, intercultural experiences for our travelers for decades. If you want a career that will change lives—both for our travelers and for yourself—view our open positions and submit an application today.To learn more about our company values and our history, visit www.gct.com/general/about-us.

Founded in 1978
Boston, Massachusetts, USA
2K employees (114 in marketing)

Traffic Signals

Monthly Visitors
429K
Monthly Google Ads Budget
$284
Traffic Source Mix
Search
29.7%
Direct
60.8%
Referral
7.6%
Social
1.5%
Paid
0.3%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
60 (3% of company)
Marketing Roles Posted (Last 30 Days)
1