Sr Program Manager - Digital Experience Marketing

Pasadena, CA (Hybrid)

$103K/yr – $154K/yrSenior Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive end-to-end digital experience leadership to optimize web and mobile journeys and content across platforms.

  • Own publishing, SEO, personalization, and journey optimization across web and mobile.
  • Must-have: 3–5 years in digital experience, marketing, and CMS/SEO.
  • Standout: cross-functional collaboration with marketing, IT, and UX for measurable impact.

Job Description

Responsibilities

  • The Digital Experience Senior Program Manager leads strategic initiatives to optimize web and mobile experiences across all digital touchpoints.
  • This individual contributor role focuses on website content management, publishing workflows, SEO, personalization, and end-to-end digital journeys.
  • The manager partners cross-functionally to ensure seamless, user-centric experiences that align with organizational goals and deliver measurable business impact.
  • Website & Content Management: Oversee publishing processes, maintain content accuracy, and ensure brand consistency across web and mobile platforms.
  • SEO & Optimization: Develop and execute SEO strategies to improve organic search rankings and site performance; monitor analytics to identify growth opportunities.
  • Digital Personalization & Testing: Implement personalization tactics using data insights to enhance user engagement and conversion rates. Use testing to optimize digital experiences.
  • Journey Mapping: Design and optimize digital journeys across web and mobile, ensuring intuitive navigation and cohesive user experiences.
  • Performance Analysis: Track KPIs such as conversion rates, engagement metrics, and organic traffic; prepare reports and recommend improvements.
  • Cross-Functional Collaboration: Partner with marketing, IT, and UX teams to align digital initiatives with broader business objectives.
  • Innovation & Best Practices: Stay current on emerging technologies, AI-driven personalization, and UX trends; champion continuous testing and optimization.

Requirements

  • High School Diploma Or Equivalent Experience Required.
  • Bachelor’s Degree required and three to five years of experience in digital experience or marketing.
  • Proficient in Microsoft applications (Word, Excel, Outlook). Must be proficient in technology applications including the Credit Union’s operating system and specialized software required for performance of position.
  • Content Management Systems (CMS): Proficiency in platforms like WordPress, Drupal, or Adobe Experience Manager for website publishing and content updates.
  • SEO: Strong understanding of on-page and technical SEO, keyword research, and tools like Semrush, Ahrefs, or Google Search Console.
  • Web Analytics: Ability to use Google Analytics, Adobe Analytics, or similar tools for tracking user behavior, conversion rates, and engagement metrics.
  • HTML/CSS Basics: Familiarity with front-end coding for minor website adjustments and troubleshooting.
  • Digital Personalization Tools: Experience with AI-driven personalization platforms such as Optimizely, Dynamic Yield, or Adobe Target for tailoring user experiences.
  • Marketing Automation & CRM: Knowledge of tools like HubSpot, Salesforce Marketing Cloud, or similar for campaign orchestration and customer segmentation.
  • A/B Testing & Optimization: Skills in testing platforms to improve digital journeys and conversion rates.

Preferred

  • Previous financial industry and customer service experience preferred.
Wescom Financial logo

Wescom Financial

Bank Better. Wescom Financial is dedicated to helping Californians build the best financial lives by delivering a full array of banking products, services, and support member’s needs - a mission we have held for more than 90 years. Wescom does this through relevant and accessible financial education, superior digital banking tools, lower loan rates and fees, and higher savings yields. Today, Wescom serves more than a quarter million individuals both online and through its top-rated mobile app as well as in its 30 branches across Southern California and Central California. Insured by NCUA. Committed to our Communities Wescom is proud to be named one of "America’s Best Regional Banks and Credit Unions” by Newsweek in 2024 and 2025, and a Great Place to work in 2023 and 2024, reflecting our commitment to both our members and team members alike. The Wescom Foundation, created by Wescom Financial employees, supports community-based organizations through strategic grantmaking and community engagement. Since its founding, the Wescom Foundation and members donated $6.4 million through grants to nonprofits uplifting at-risk youth, combating food insecurity, providing crisis shelter for victims of domestic violence, and working to eradicate devastating diseases. Headquarter in Pasadena, California, Wescom is proud to be the official banking partner of UCLA Alumni Association, UCLA Athletics, UCLA Campus Life and Recreation, UCLA Dashew Center for International Students, The Rose Bowl Stadium, and Knott’s Berry Farm, including Knott’s Soak City Water Park, Knott’s Berry Farm Marketplace, and the Knott’s Hotel.

Founded in 1934
USA
738 employees (24 in marketing)

Traffic Signals

Monthly Visitors
389K
Monthly Google Ads Budget
$49.3K
Traffic Source Mix
Search
19.1%
Direct
78%
Referral
2.7%
Social
0.1%
Paid
0.1%

Headcount Trend

Current headcount: ~740

Marketing Team

Marketing Team Size
24 (3% of company)

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