Sr. Professional Performance Marketing

Baltimore, MD (Hybrid)

$75K/yr – $100K/yrSenior Level3+ years expFull time

Posted 7 days ago

Job Summary

Own and drive the Media Performance Marketing program in North America, coordinating with agency partners and cross-functional teams to plan, execute, and optimize campaigns while managing budgets and briefs.

  • Own campaign briefs (creative and strategic) for agency and media partners tied to campaign projects
  • Collaborate with Planning, Creative, Merchandising, and Sales to align promotions and communicate plans and timing
  • Partner with Marketing Agencies to strategize, plan, and execute the overall performance approach

Job Description

Responsibilities

  • Assist/Execute the Media Performance Marketing program for North America
  • Play an important and active role in driving revenue for the business by ensuring alignment and collaboration with agency partners across the Performance space
  • Partner internally across Planning, Creative, Merchandising, Sales to align promotions/product releases and communicate plans and timing to support these offers
  • Partner with Marketing Agencies overseeing our Media Performance Marketing program to strategize, collaborate, plan & execute the overall approach
  • Partner with Agency overseeing our Retail Marketing efforts; strategize, collaborate, plan & execute within marketing channels
  • Assist and support other areas of the Acquisition Marketing team
  • Building out written briefs (creative, strategic) for Agency and Media partners tied to given campaign projects. Help Manage/assist the creative development timeline process and tracking marketing budgets. Management of vendor payment process, creation of PO#’s and tracking PO submissions within Ariba system.
  • Collaborate with internal and external partners to understand the target consumer and KPI metrics to evaluate our effectiveness in reaching that consumer. Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance

Requirements

  • BA in Marketing or related field
  • 3+ Years of Performance Marketing experience, focused in Social Media, Paid Search, Google Shopping, Affiliate, In-Store Retail Marketing etc.
  • Strong knowledge, passion and understanding of the Marketing/Media landscape
  • Positive attitude and self-starter, proactive approach, hustler mindset
  • Ability to collaborate and work with multiple teams and teammates simultaneously
  • Detail oriented and organized
  • Ability to be nimble, adapt and work flexibly to meet the needs of the team
  • Intellectual Curiosity and ability to learn quickly
  • Ability to prioritize and work under pressure with multiple deadlines
  • Ability to self-start and deliver results in a fast-paced environment.

Preferred

  • Prior experience writing creative and/or tactical briefs a plus
  • Prior experience within Retail Marketing (or something similar/relatable)
  • Proven ability to communicate strategies to partners

Benefits

  • - Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • - Under Armour Merchandise Discounts
  • - Competitive 401(k) plan matching
  • - Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • - Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
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Under Armour

3.8 Glassdoor

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

Founded in 1996
Baltimore, Maryland, US
12K employees (1,203 in marketing)
67% recommend to a friend
68% CEO approval

Salaries

Posted range

$75K/yr – $100K/yr

Taken straight from the job posting.

See all Under Armour salaries

Funding

Total Funding
$567.4M
Last Raise
$67.4M
Post IPO Secondary, 2 months ago

Funding History

  • Jan 2026
    Post IPO Secondary • $67.4M
  • Jun 2025
    Post IPO Debt • $400M
  • May 2023
    Post IPO Secondary • $100M

Traffic Signals

Monthly Visitors
7.9M
Monthly Google Ads Budget
$778.3K
Traffic Source Mix
Search
27.2%
Direct
56.8%
Referral
7.7%
Social
3.9%
Paid
4.3%

Headcount Trend

Current headcount: ~12.7K

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Sr. Professional Performance Marketing

Under Armour · Baltimore, MD · Hybrid