Sr Product Marketing Manager, WW New Customer Registration, Amazon Business at Amazon.com | New York, USA | $143K/yr – $213K/yr

Sr Product Marketing Manager, WW New Customer Registration, Amazon Business

New York, USA (Unknown)

$143K/yr – $213K/yrSenior Level6+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive global digital marketing strategy for Amazon Business to grow user engagement across markets.

Develop, execute, and refine digital marketing strategy across segments and marketplaces.
Must-have: 6+ years of non-internship marketing experience with data-driven improvements and cross-functional GTM.
Standout: Global scope with NA, EU, APAC and ABM/agency partnerships.

Develop, execute, and refine the digital marketing strategy to drive Amazon Business user engagement across various segments and marketplaces.
Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives.
Set the global strategy for user growth strategies and partner with teams across NA, EU and APAC on deployment of campaigns in market.
Manage the execution of high-impact digital campaigns, including website, display, social media, and email marketing.
Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance.
Partner with external agencies in support of campaign asset creation and execution as needed.
Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize.
Execute high-impact A/B tests to help continually improve performance.
Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Master's degree in management, business administration, economics, engineering, marketing