Responsibilities

• Go-To-Market (GTM) Execution: Drive cross-channel GTM strategy and execution across web, CRM, paid media, and third party retail / partner placements for upcoming product features, device launches, and promo moments
• Positioning & Messaging: Oversee product positioning and campaign messaging informed by consumer insights and executed across all channels, securing all necessary cross-functional and legal approvals
• Creative Oversight: Translate strategy into clear, strong briefs for creative and cross-functional teams, and lead end-to-end creation of high performing marketing assets, including landing pages, videos, emails, and digital ads, for core surfaces and high visibility retail placements
• Cross-Functional Partnership & Approvals: Partner closely with Product, Engineering, Legal, Growth, and Creative teams to ensure seamlessly integrated launches. Manage planning, reviews, and approvals with key internal and retail partners
• Communication & Performance: Keep cross-functional teams aligned on key launch milestones, marketing performance, and budget allocation
• Executive Stakeholder Management: Operate with confidence alongside a strong, direct executive stakeholder, knowing when to push and when to defer, while keeping momentum on strategy and execution

Requirements

• Bachelor's degree or equivalent practical experience
• 8 to 10 years of experience in marketing, with a dedicated focus on product marketing
• Big Tech or Agency experience is a must -
• Startup experience with big tech is preferred- ideally has worked at both a large company and a leaner, faster-moving environment, and is comfortable rolling up their sleeves without heavy direction
• Experience managing cross-channel GTM strategies and executing complex, cross-functional projects with senior stakeholders
• Proficiency leveraging AI tools to inform and execute marketing campaigns
• Strong operational and project management instincts, comfortable owning execution end-to-end without a dedicated PM on the team
• Proven Launch Track Record: Demonstrated experience driving end-to-end launch executions from creative briefing to performance tracking
• Senior Stakeholder Management: Excellent communication skills with the ability to build trust and influence cross-functional leadership, including strong-minded executive stakeholders
• Strategic Positioning Expertise: Proven experience synthesizing consumer and behavioral insights into high-impact product positioning and messaging, with both a qualitative and quantitative lens

Preferred

• (Nice to Have) Subscription Experience: Background in subscription marketing, ideally for digital products, recurring revenue models, consumer tech, or telecom
• (Nice to Have) Retail / Third-Party Partner Experience: Comfort translating consumer-facing messaging for third-party retail or e-tail placements is a strong plus