Responsibilities

• Own the end-to-end GTM strategy across Checkr’s fraud detection and identity risk portfolio and specialized verification products
• Develop Checkr’s fraud narrative, connecting fast-moving trends with Checkr’s differentiated position and translating it into crisp, compelling messaging for mid-market and enterprise buyers
• Ensure our sales and partnership teams understand the challenges we solve for our buyers, and equip them to handle complex, consultative deals with playbooks, talking points, and collateral
• Own market, customer, and competitive intelligence - from buyer research and win/loss analysis to competitive battlecards - and translate those signals into GTM strategy, pricing input, and product roadmap influence
• Represent Checkr in customer meetings and industry events as a subject matter expert

Requirements

• 6+ years of B2B product marketing experience; experience marketing to HR buyers is a strong plus, background in fraud detection, identity verification, risk, compliance, or security is a strong plus
• A track record of owning complex GTM programs end-to-end; you’ve built the strategy and plan and delivered measurable outcomes autonomously
• Demonstrated ability to operate at the executive level - you’ve influenced roadmap decisions and earned credibility in rooms where you weren’t the most senior person
• Strong written and verbal communication, with a gift for persuasive storytelling. Your messaging is sharp, and you’re comfortable presenting to and fielding questions from executives and customers
• Comfort with ambiguity and a bias toward action, with an ability to thrive in fast-paced environments and juggle multiple initiatives successfully
• AI fluency and a knack for leveraging tools to drive efficiency and smarter workflows
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes

Preferred

• experience marketing to HR buyers is a strong plus
• background in fraud detection, identity verification, risk, compliance, or security is a strong plus
• AI fluency

Benefits

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation, and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend
• In-office perks such as lunch five times a week, a commuter stipend, and snacks and beverages