Responsibilities

• Drive PLG funnel optimization from acquisition to advocacy across orgs.
• Must-have: 5+ years building PLG funnels and experimentation frameworks.
• Standout: Align product, marketing, sales, and CS to enable PQL handoffs and expansions.

Requirements

• 5+ years of professional non-internship marketing experience
• Bachelor's degree in a relevant field or equivalent work experience
• 5+ years of hands-on experience building and optimizing PLG funnels, experimentation frameworks, and measurement systems
• Demonstrated experience with PLG metrics including activation rates, time-to-value, feature adoption, and expansion revenue
• Strong analytical skills with ability to translate user behavior data into actionable marketing strategies

Preferred

• MBA
• Experience developing detailed go to market plans
• Experience with A/B testing, especially around audience segmentation and targeting
• Experience producing executive-level written materials and presenting to executive audiences
• Track record of driving self-service adoption and conversion optimization in enterprise software environments
• Understanding of freemium-to-paid conversion strategies and usage-based pricing models

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.