Responsibilities

• Develop and maintain clear product positioning, value propositions, and messaging frameworks that differentiate our products in the market.
• Translate product capabilities into customer-focused benefits and use cases for distinct buyer personas.
• Lead product launches from planning through execution, partnering with Product and Marketing to deliver launch plans, campaigns, and assets.
• Coordinate cross-functional readiness across Sales, Customer Success, and Support.
• Create and maintain sales enablement assets, including pitch decks, one-pagers, battlecards, demo narratives, and FAQs.
• Support sales and customer conversations by articulating product value, differentiation, and real-world outcomes.
• Develop a deep understanding of customer needs, pain points, and success stories through research, interviews, and field engagement.
• Capture and share customer stories, use cases, and best practices internally and externally.
• Monitor the competitive landscape, market trends, and emerging technologies.
• Produce competitive insights and materials that help the company win more deals.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 5+ years of experience in product marketing, marketing, sales, or product-related roles.
• Ability to translate business requirements into actionable technical specifications, and to communicate these effectively to technical teams.
• Demonstrated experience working with Agile software development teams & cross function partners.
• Familiarity with AI-assisted tools to improve efficiency and quality across positioning, content development, research, and go-to-market execution.
• Strong project management skills with experience leading cross-functional initiatives.
• Analytical and detail-oriented mindset with the ability to make informed, data-backed decisions.
• Comfortable operating in a fast-paced, evolving environment

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.