Responsibilities

• Lead portfolio positioning by defining solution narratives, network messaging, and market architecture across product lines to maximize customer value, cross-sell opportunities, and competitive differentiation
• Define messaging frameworks and content strategy that guide website, campaign, thought leadership, and customer communications
• Define ICP, buyer, and user personas and own the buying experience including deliverables, content, and journey design
• Own competitive counter-positioning and competitive programs by product line, serving as the organization's go-to expert on the competitive landscape
• Use AI-powered market intelligence, customer insights, competitive intelligence, and analytics to continuously refine positioning, messaging, and go-to-market strategy
• Build market and customer expertise through regular customer conversations and industry events, and use those relationships for customer stories, event speaking, and webinars
• Partner with Product Management on win/loss analysis, competitive intelligence, and pricing, promotion, and packaging decisions, bringing the market and customer perspective
• Develop and lead integrated go-to-market strategy for product launches, translating product innovation into compelling market stories, coordinated plans, and measurable outcomes
• Create messaging, content, and enablement assets that support sales and channel success, partnering with Sales Enablement to deliver training and drive adoption
• Partner with Customer Marketing to identify customer success stories and create compelling case studies, testimonials, and advocacy programs that strengthen product positioning

Requirements

• Bachelor's degree in business or marketing and 7+ years of product marketing experience, or Master's degree and 5+ years; including a demonstrated track record of owning go-to-market strategy for a product line or portfolio
• At least 3-4 years in a market-facing role such as delivering presentations to customers and prospects, conducting competitor analysis, and market research
• Demonstrated experience influencing pricing, packaging, or product strategy decisions in partnership with Product Management
• Experience presenting to senior leadership and executive audiences
• Exceptional ROI-tracking skills with the ability to prove what is and isn't working
• Strong public speaker, comfortable in front of large and senior audiences, and a solid writer
• Excellent interpersonal and leadership skills to interact with staff, colleagues, cross-functional teams, and third parties, including mentoring junior team members
• Proficiency in Microsoft Office, Project, or Basecamp, and experience with collaboration and CRM tools such as Slack and Salesforce
• Experience owning portfolio or platform-level positioning across multiple product lines preferred
• Experience with pricing and packaging strategy preferred

Preferred

• Experience owning portfolio or platform-level positioning across multiple product lines preferred
• Experience with pricing and packaging strategy preferred
• Familiarity with marketing automation tools such as Marketo, Pardot, Omniture, and Google Analytics preferred
• Experience in B2B SaaS or a similarly complex, multi-persona buying environment preferred

Benefits

• SPS Commerce offers a comprehensive package of benefits including health, dental, vision, disability and life insurance, paid time-off, 401(k), health and flexible spending accounts, stock purchase plan and more.