Responsibilities

• BASE (first 6–12 months): Drive success of our network strategies, ensuring adoption, positioning, and measurable impact.
• GROWTH (year 1+): Lead the expansion of our networks into broader markets.
• FUTURE (long-term): Drive the marketing and positioning of the platform’s expanded capabilities, ensuring strong differentiation, broad market adoption, and clear value across all customer segments.
• Develop detailed market profiles and conduct positioning and financial analysis to inform strategy.
• Create and maintain sales enablement materials, including value documents, competitive intelligence, and messaging frameworks.
• Design and execute go-to-market strategies for interoperability products and launches.
• Collaborate cross-functionally with product, sales, and marketing teams to establish clear strategic objectives.
• Partner with product managers on gap closure plans and growth strategies to expand market opportunities.

Requirements

• Healthcare Interoperability: Hands-on understanding of standards, workflows, and market dynamics across hospitals, payers, and labs.
• Sales Enablement: Create effective tools, value documents, and competitive battlecards that empower sales teams.
• Cross-Functional Leadership: Collaborate with product, sales, and marketing teams to align objectives and deliver results.
• Expertise
• - Product Marketing: Own messaging, positioning, and value propositions for complex healthcare technology solutions.
• - Go-to-Market Strategy: Design and execute product launches, segmentation strategies, and demand generation campaigns.
• - Market & Financial Analysis: Lead market opportunity sizing, customer segmentation, and financial modeling to inform strategic decisions.
• Exposure
• - Healthcare Technology, SaaS, and Cloud Platforms: Familiarity with core technology models that underpin modern interoperability solutions.
• - Artificial Intelligence in Healthcare: Awareness of emerging applications and their implications for product positioning and competitive dynamics.
• Qualifications
• - Previous product marketing or strategic planning experience within a health system, large physician practice, or health IT vendor.
• - Demonstrated history of driving successful product positioning and delivering measurable financial results at scale across multiple markets or product lines.
• - A well-formed perspective on the healthcare interoperability market, with clear opinions on where the industry is heading.
• - Deep understanding of regulatory shifts and market drivers in the U.S. and other geographies, with the ability to translate them into marketing strategy.
• - Skilled in applying strategic planning and positioning frameworks — including disruption theory and blue ocean strategy — to differentiate products in competitive markets.
• - Standout candidates may hold advanced degrees such as an MPA, MHA, or MBA with a healthcare emphasis, reflecting both business and industry depth.
• - Proven success leading disruption or replacement market programs.

Preferred

• Advanced degrees such as an MPA, MHA, or MBA with a healthcare emphasis.

Benefits

• ELLKAY offers a comprehensive and competitive benefit package that starts day one!
• Medical, Dental, and Vision benefits
• Employer-paid Life and LTD
• 401k w/ matching – once eligibility is met
• Work/life balance
• Paid Volunteer Program
• Flexible working hours
• Generous FTO
• Remote work options
• Employee Discounts