Responsibilities

• Positioning: develop and continuously refine core value propositions and messaging for MDR/MXDR across buyer personas (CISO, SOC manager, IT/security director).
• Competitive intelligence: maintain battlecards and win/loss analysis tracking MDR competitors; brief sales on how to win competitive deals.
• Sales enablement: build and deliver pitch decks, collateral assets, FAQs, and training that arm sales and sales engineering with a clear, differentiated narrative.
• Campaign strategy: partner with demand gen and campaigns teams to plan and launch integrated MDR campaigns across web, email, paid, events, and partner channels.
• Launch management: lead go-to-market plans for new MDR/MXDR capabilities and packaging, coordinating cross-functional launch timelines.
• Event support: partner with field and events marketing to shape MDR messaging, speaker content, and booth/demo narratives for industry conferences (e.g., Black Hat, RSA), regional field events, and executive roundtables.
• Sales kickoffs & activations: develop MDR content and talk tracks for sales kickoffs, partner events, and customer/prospect field activations.
• Thought leadership: author bylines, POVs, and executive talking points on MDR trends (agentic AI in the SOC, threat detection at scale, MTTR benchmarks) for press, speaking opportunities, and LevelBlue's own channels.
• Video & script writing: write scripts for product explainer videos, customer testimonials, webinars, and executive interviews.
• Customer marketing: develop case studies, reference programs, and testimonials that showcase MDR outcomes (time-to-detect, MTTR, SOC augmentation).

Requirements

• 5+ years of product marketing experience, with hands-on experience marketing MDR, XDR, SOC, threat detection, or closely related managed security services.
• Demonstrated ability to translate complex technical capabilities into clear, differentiated messaging for security buyers.
• Track record of building and executing integrated marketing campaigns in partnership with demand gen and sales teams.
• Experience developing competitive battlecards and running win/loss programs.
• Excellent writing skills, with a portfolio of thought leadership content (bylines, blogs, whitepapers).
• Comfortable writing scripts for video and other multimedia formats.
• Experience briefing industry analysts (Gartner, Forrester, IDC, or similar).
• Experience supporting field marketing and event activations (trade shows, sales kickoffs, executive roundtables) with messaging, content, and speaker support.
• Strong cross-functional collaborator who can work effectively with product management, sales, and executives.
• AI fluency: daily, hands-on use of generative AI tools (e.g., Claude, ChatGPT) to speed up research, drafting, competitive analysis, and content production, treating AI as a way to extend your own bandwidth rather than a novelty.

Preferred

• Direct experience marketing an MDR, MXDR, or SOC-as-a-service offering at an MSSP, MDR pure-play, or platform security vendor.
• Familiarity with SIEM, EDR/XDR, or threat intelligence platforms.
• Experience supporting M&A integration marketing (e.g., product/portfolio consolidation messaging).
• Security industry certifications (e.g., Security+, CISSP) are not required but are a plus.

Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) with employer matching.
• Generous paid time off and holidays.
• Flexible spending accounts and health savings accounts.
• Employee assistance programs.
• Training and development opportunities.
• Adoption assistance program.