LTK USA

Sr Product Marketing Manager

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end GTM for launches, translating AI-enabled product capabilities into customer value while aligning Product, Brand, Sales, and CS to accelerate adoption and revenue.

  • GTM Strategy & Narrative: define positioning, messaging, and value props
  • Cross-functional Orchestration: connect roadmaps and campaigns across product, marketing, and sales
  • AI-powered storytelling: accelerate content creation and personalization to optimize performance

Job Description

Responsibilities

  • Own end-to-end go-to-market strategy for launches and key initiatives
  • Develop clear, differentiated positioning, messaging, and value propositions
  • Translate complex product capabilities into compelling, customer-facing narratives
  • Act as the connective tissue across Product, Brand, Sales, and Customer Success
  • Drive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablement
  • Ensure consistent, high-quality execution across web, in-product, lifecycle, and campaigns
  • Use AI to accelerate content creation, messaging, and GTM execution
  • Translate AI-powered product capabilities into clear customer value
  • Apply AI to improve personalization, experimentation, and performance insights
  • Partner with Product to inform roadmap through market and customer insights
  • Align with Marketing and Revenue to connect roadmap, campaigns, and channels
  • Integrate product-led and sales-led motions into a unified GTM strategy
  • Define segments and personas to guide targeting and positioning
  • Conduct competitive analysis and identify differentiation opportunities
  • Use data and feedback to continuously refine messaging and GTM strategy